What Are Backlinks & How Do They Help With SEO?

Learn how backlinks act as a “vote of authority,” signaling to search engines that your site is reputable and informative.

In this interview, Kyle also provides insights into analyzing your competition’s backlink profile to gauge how competitive your industry is and what you need to do to rank well.

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Video Transcription

0:05
What are backlinks and how do they help with SEO? What are
0:09
backlinks and how do they help with SEO
0:10
so backlinks are
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essentially they’re links that that
0:17
refer back to your website that exist on
0:19
other people’s websites
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um so
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you know if you’re reading a New York
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Times article and they there you see
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like a little underlined blue you know
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phrase that links to their website
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that’s essentially a backlink
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um
0:34
when you’re doing SEO for your own
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website you want a lot of other websites
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to link back to your website because
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that is a vote of authority
0:42
um that you know you are an
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authoritative uh website for for
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something
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um you know there are different kinds of
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backlinks like you can have lower
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quality backlinks higher quality
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backlinks content relevant backlinks or
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non-constant relevant backlinks so
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generally you know you want to hire
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higher authority backlinks that are
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content relevant so if you’re a law firm
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you know and having a backlink from a
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reputable like Law Firm
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group that has a high domain Authority
1:17
is is going to be much more valuable
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than if I were to link to it from my
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personal you know blog about my dog
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um because one is content relevant and
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high Authority and then mine is low No
1:30
Authority and no relevance whatsoever
1:34
so uh generally speaking to be
1:37
competitive and in Indians in any
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industry you you end up having to look
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at the
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how the the backlink profile of all the
1:48
top competitors and that’ll give you an
1:50
idea of like what the competitive space
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looks like and what you actually need in
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order to compete
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um you know the higher domain
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authorities are originally reflective of
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more backlinks more domains uh with
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higher authority more content relevance
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and so if you look at all your
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competitors and they’re at like a domain
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authority of 50 and they’ve got a
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thousand backlinks a thousand domain
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backlinks and you’ve got 45 domain
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backlinks in the domain authority of you
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know two then you’ve got to build a lot
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of backlinks in order to be competitive
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in that space so
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usually this is one of the
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domain Authority and and backlinks are
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are one of the things I Look to almost
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initially like first
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as how how easy is it going to be for a
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specific site to rank
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in that industry
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um because that gives me a really uh
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just objective like
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perspective