What Are the Different Campaign Objectives in Facebook Ads?

If you’re looking to increase your Facebook Ads reach and conversions, then you’ll want to know about campaign objectives.

In this video, Kelly talks about what campaign objectives options there are in Facebook Ads and what they can help you achieve.

By the end, you’ll have a better idea about which campaign objectives you should choose, depending on your Facebook Ads marketing goals.

If you would like to get a comprehensive list of other simple but necessary Facebook ads optimizations, then sign up to receive our Facebook Ads Checklist.

If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.

Want More Facebook Ads Tips?

Click here to grab a copy of our Ultimate Facebook Ads Checklist.

Want Our Expert Help?

If you’re a small business owner seeking help with Facebook Ads, click here to get a custom Facebook Ads quote.

Do you have clients who need help with Facebook Ads? Learn more about our white label and referral partner programs.

Video Transcription

0:04
um there are a few different options in
0:07
Facebook ads and let me go ahead and
0:09
share my screen we can kind of walk
0:11
through the different options in ads
0:16
manager uh so when you’re logged in to
0:21
ads
0:23
manager let me go into one of our client
0:25
accounts
0:27
here um you can
0:31
oh we gotta wait for it to catch up with
0:32
me all right so if you click on um
0:36
create
0:38
campaign then Facebook or or meta should
0:41
I say will give you some of the
0:43
different objective options that you can
0:46
select from uh it’ll also give you a
0:49
drop down on these different bidding or
0:53
buying types now the most popular one is
0:56
option um you’ll see the different
0:58
objectives here we have awareness
1:00
campaigns so this is really good if your
1:04
advertising goals are to reach more
1:05
people to create some brand
1:07
awareness um a lot of people choose this
1:10
one if they have a video to promote uh
1:13
it’s good for vid counting tracking
1:14
video views and
1:16
engagement then you’ll have your traffic
1:19
campaign objective this one’s good for
1:21
sending people to your landing page or
1:23
to your website it could be even good to
1:26
send people to an Instagram page or
1:28
profile um or an app if you are an app
1:32
developer if you have a new app that’s
1:34
associated with your site you could
1:35
promote it this way um and this is good
1:38
for driving just you know link clicks
1:40
phone calls um any activity you want to
1:43
see on messenger if you want people to
1:46
send you messages directly to uh the the
1:49
Facebook Messenger app you can do it
1:52
this way um now
1:54
engagement this is another campaign type
1:58
and you can again just drive more
2:00
messages drive more purchases um and
2:03
engagement with your posts on the the uh
2:06
meta page for your business so you can
2:10
you can track conversions with this one
2:12
as well but yes you’re just primarily
2:15
promoting the content that you have um
2:17
whether it’s a a video or um a Facebook
2:21
post or any kind of particular product
2:23
you’re trying to promote you can try to
2:25
get more engagement with your uh with
2:27
your followers and with your prospects
2:29
through this campaign type now leads
2:32
this is a really common one of course
2:35
most businesses want to advertise and
2:37
get some lead generation going for um
2:39
their inbound marketing and this is good
2:43
uh a good campaign objective overall if
2:46
you’re trying to drive website signups
2:49
like you know newsletter subscribers or
2:52
even like free
2:53
trial uh users or Facebook also has a uh
2:59
in embedded form like directly in the
3:02
Facebook platform and it keeps people
3:04
right there on Facebook uh they don’t
3:06
have to click outside of the Facebook uh
3:10
platform and they can submit their
3:11
information directly through um a lead
3:15
form within the
3:17
ad and this is also good for tracking
3:20
conversion so whatever action is
3:22
valuable uh on your landing page or app
3:24
or website you can track those actions
3:27
with this campaign objective and of
3:29
course phone
3:30
calls um now this one is a uh app
3:34
promotion so this is specifically for
3:36
promoting new uh mobile apps if you’ve
3:39
got an app that uh that you want to
3:42
promote this is a perfect campaign
3:44
objective for that and it’s primarily
3:46
going to focus on getting new
3:48
installations of your app and uh you
3:50
could potentially track events within
3:53
that app if certain actions are more
3:56
valuable than others once people have
3:57
downloaded the app then you can track
3:59
that action as
4:01
well um now sales this is another Super
4:04
popular objective
4:06
clearly people do want to get some
4:08
generate some sales from their campaigns
4:10
and this is perfect if you have like an
4:12
e-commerce business or if you have um
4:16
any kind of landing page where you want
4:18
to get a quick sign up let’s say you’re
4:20
offering like a $99 audit or some
4:23
special offer like that to get more
4:25
leads generated for your business then
4:27
this would be a good campaign type for
4:28
this um or for that scenario and you of
4:32
course would be tracking purchases and
4:35
uh signups and every you know every
4:37
valuable action that you have whether
4:38
it’s add to card or what you know
4:40
whatever you want to track in that
4:42
campaign
4:44
[Music]
4:58
objective