tracking return on investment

One of the Most Powerful Tracking Tactics

This Thursday I'll be presenting How to Track All of Your Marketing Results with our partner, LogMyCalls.  During the webinar, I'll walk through our process for tracking both online and offline marketing campaigns so you can measure your return on investment (ROI).  If you're not sure how to track every marketing campaign in your business, [...]

How I Increased My Client’s Profits By 50% (Almost Overnight)

In my experience, too many businesses try to take shortcuts when it comes to tracking the return on investment (ROI) of their online advertising campaigns. By shortcuts I mean trying to equate website traffic or ad positioning or number of ad impressions to campaign success. Website traffic does not equal sales and revenue.  You must [...]

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