Are you considering launching a blog for your company? If so, it’s one of the smartest marketing decisions you can make. Small businesses with blogs experience 126% more lead growth and 55% more website visitors than those that don’t have them. (Sources: Oberlo; ActiveBlogs) Taking your blog idea and successfully implementing it is not easy, [...]
Google searching is the primary way that people find businesses on the Internet. In order to be found, your company’s website needs to show up on the first page of Google. 90% of all Google clicks never go beyond the first page. It’s frustrating when your site hasn’t ranked on page one yet, or isn’t [...]
In this video on SEO for beginners, you'll learn the fundamental strategies and techniques to increase your website's visibility and start converting your visitors into leads and sales. Whether you're a small business owner, or a beginner just starting to market your products and services online, this video will provide you with the basics needed to start ranking your website with search engine optimization.
If you still have not transitioned from Universal Analytics (UA) to Google Analytics 4 (GA4), then this video is for you. Keep watching to learn what happens if you don't migrate to GA4 by the July 1, 2023, deadline. With potential adverse effects on SEO and paid search advertising, it is crucial to prioritize migrating to GA4 as soon as possible.
Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]
Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and [...]
Find out how to rank higher in Google while increasing your leads and sales with a secret free tool you can set up today. In this video, we explain how to get the most out of Google’s Search Console for keyword research.
If you run a website, you’ve probably received countless emails from people offering to write for your blog. (And if you haven’t, well, you probably will at some point.) Guest posting is a classic SEO strategy, but if we’re being real, a lot of the guest post outreach emails rub people the wrong way. They [...]
There's a common misconception that search engine traffic (aka SEO traffic) is free. That's primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you'll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]
To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]
