In this video on SEO for beginners, you’ll learn the fundamental strategies and techniques to increase your website’s visibility and start converting your visitors into leads and sales.

Whether you’re a small business owner, or a beginner just starting to market your products and services online, this video will provide you with the basics needed to start ranking your website with search engine optimization.

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Video Transcription

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[Music]
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Hey this is Carmen
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one of the analysts here at Main Street ROI
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and our mission is to help small
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businesses with their digital marketing
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today’s Main Street marketing tip has to
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do with SEO for beginners
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if you’re running into a problem with
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getting traffic and sales online then
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I’m going to show you how to unlock
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higher search engine rankings while
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boosting your visibility online
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here are some great SEO tips for
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beginners so that you can boost your
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website rankings with a few easy steps
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here are some important elements of good
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website design
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visual appeal
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use appropriate color schemes high
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quality images and consistent branding
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throughout your site
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clear and intuitive navigation users
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should be able to navigate through the
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site easily and find information without
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confusion
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think clear and well organized menus a
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logical page hierarchy and prominent
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calls to action these elements all add
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up to effective navigation
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a website should be mobile friendly and
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responsive as most users are on mobile
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devices
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text on a website should be easy to read
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for everyone
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consistent branding is another important
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element so look at your logo color
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scheme and typography make sure it’s all
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consistent
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it’s important to convey trust improve
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user recognition and reinforce your
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brand identity
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fast loading speeds
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users expect websites to load quickly
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and a slow loading website can lead to
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frustration and higher bounce rates
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so if you have forms on your website
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make sure they’re working and they’re
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all clearly labeled always consider
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accessibility to ensure people with
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disabilities can navigate and fully use
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your website
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use alternative text for images proper
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heading structure and keyword navigation
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you have their attention be sure to give
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them what they want
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take an honest assessment of your site
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to be sure it’s well written and
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engaging
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finally use SEO to fully optimize your
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website structure and content to get
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that valuable traffic Rolling In this
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includes the use of relevant keywords
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meta tags and descriptive urls
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these elements all work together
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seamlessly to create a website that is
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visually appealing easy to use and
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provides a great user experience
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next step is keyword research this
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process is about finding the words and
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phrases people use to search for things
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online if you want to uncover which
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keywords your potential customers are
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searching for try a free tool like
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Google Keyword Planner answer the public
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or Google Trends
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if you need more comprehensive data with
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a subscription there’s ahrefs semrush
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and ubersuggest
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you can also use Google to find keyword
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Suggestions by searching for a general
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keyword that describes your product or
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service and scrolling to the bottom to
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find long tail keyword suggestions
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the essential part of keyword research
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is to describe your product or service
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well so that your audience can find you
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once you have your keywords start
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creating that excellent content a good
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tip to remember is that engaging in
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informative content gets more views and
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links
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you can write longer content but make it
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comprehensive and write anywhere between
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850 to 1500 words or so the best thing
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you can do as an SEO beginner is to
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create a great user experience because
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that’s how your website will rank in
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search
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it’s also a good way to attract natural
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backlinks and other related sources
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add descriptive text to your videos and
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podcasts update old content and add a
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creative hook to your content like an
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infographic a useful tool a unique
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strategy or a case study
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by giving people what they’re looking
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for you’re building a real foundation
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for your business online
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when your articles are written and ready
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for review take some time to go over it
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with on-page SEO
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add your keyword to the title somewhere
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within the first 100 words on the page
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add it to your image under alt text an
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H1 header one additional header and the
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last 100 words on your page
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the last step to take after you’ve
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published your article is link building
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backlinks are essentially a link that
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you get from another website
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when you publish your article and
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someone reads it they may choose to link
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back to your article from their website
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another great way to build links is to
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link to other articles on your site or
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Syndicate your content or actually both
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is probably best
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you can also summarize your article and
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link to a page or post on social media
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or an article directory like medium the
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reason you want to create backlinks to
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your content is to increase the
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website’s Authority mainly domain and
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Page Authority
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the more backlinks you acquire the
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stronger your website becomes and the
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easier it is to rank this means more
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traffic leads and sales
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so those are our essential SEO
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strategies for beginners
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I hope you found this video helpful we
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specialize in helping small businesses
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with their SEO and we partner with
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agencies to serve their small business
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clients
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if you’d like more helpful tips on how
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to improve your SEO then grab a copy of
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our free SEO checklist at the end of
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this video
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[Music]
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thank you
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[Music]