Find out how to rank higher in Google while increasing your leads and sales with a free tool you can set up today.

In this video, we explain how to get the most out of Google’s Search Console for keyword research.

Want More SEO Tips?

Click here to grab a copy of our Ultimate SEO Checklist.

Want Our Expert Help?

Click here to get a custom SEO quote.

Video Transcription

0:05
hey this is Carmen with Main Street ROI
0:07
and if you’d like to increase your leads
0:09
and sales then I’m about to share with
0:12
you a secret free tool from Google that
0:14
will show you exactly what your website
0:16
visitors are looking for this powerful
0:18
free tool is the Google search console
0:21
not only will it tell you what Search
0:23
terms your website visitors are using to
0:26
find your products and services it gives
0:28
you a ton of valuable insight and data
0:31
into how your website really Stacks up
0:34
in search
0:35
the best thing about this free tool is
0:37
that you can find what keywords a page
0:39
is actually ranking for optimize your
0:42
page to use those keywords and get much
0:45
more traffic overall
0:47
in this video I’m going to share a few
0:49
good tips on how to use Google search
0:51
console for keyword research
0:54
because Google search console shows you
0:57
your existing traffic and data you’ll
0:59
want to have created sufficient content
1:01
on your website this would be essential
1:04
things like your home page service Pages
1:07
products locations and a Blog
1:10
once you’ve created an account simply
1:13
sign in and select your website from the
1:16
top left hand corner
1:18
then you’ll want to
1:20
click on the performance tab
1:23
and you’ll see it defaults to web which
1:25
is organic traffic the date is set to
1:29
the last three months and in this
1:31
example we’ll want to look at more data
1:33
so I think I’ll select the last 16
1:35
months
1:37
and as you can see you can select any
1:39
amount of time here even go custom you
1:42
can click on the compare tab to compare
1:44
to a previous time period
1:47
but for right now I’m going to select
1:48
that 16 months and click apply
1:52
then I’m going to look at queries
1:54
and under Impressions I’m going to sort
1:57
highest to the lowest in this example
2:00
the most shown keyword is corset midi
2:03
dress
2:04
and so I’m going to click on that option
2:08
go over here to pages and click that and
2:12
this is the page that Google Associates
2:14
with that keyword the most so in this
2:17
instance what I would do is sign in to
2:19
my website go to that particular page
2:22
and I would add that keyword to my meta
2:25
title I would edit to add it to the meta
2:28
description I would also add it as image
2:31
alt text
2:33
um and some other things that I would do
2:36
would be to expand the content
2:40
um on that particular page make it more
2:42
readable give the reader all of the
2:44
information that they need to purchase
2:46
that particular dress I would also add
2:49
incentives like a coupon or mailing list
2:53
sign up
2:54
perhaps even make the buy now button
2:57
bigger so there’s quite a few things
3:00
that you can do to improve and optimize
3:03
really a web page
3:05
the other good thing that you can do is
3:07
go back to queries
3:09
and remove that particular keyword
3:13
and you can download all of this data
3:17
basically with the export button up here
3:19
you can download it to Google Sheets
3:21
Excel or even a CSV file so it’s very
3:25
useful data for you to keep if you want
3:29
to go through each of those keywords to
3:31
optimize those pages bring more traffic
3:34
in visitors and sales into your website
3:37
so
3:39
um that is basically how it’s done using
3:42
the Google search console to uncover
3:44
valuable keyword research will not only
3:46
save you a ton of money it will also
3:49
help you to increase your leads sales
3:52
and profits if you’d like more helpful
3:55
tips on how to improve your SEO then be
3:57
sure to grab a copy of our free SEO
4:00
checklist at the end of this video thank
4:02
you
4:04
[Music]
4:18
[Music]