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In this video, we explain how to get the most out of Google’s Search Console for keyword research.
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Video Transcription
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hey this is Carmen with Main Street ROI
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and if you’d like to increase your leads
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and sales then I’m about to share with
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you a secret free tool from Google that
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will show you exactly what your website
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visitors are looking for this powerful
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free tool is the Google search console
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not only will it tell you what Search
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terms your website visitors are using to
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find your products and services it gives
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you a ton of valuable insight and data
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into how your website really Stacks up
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in search
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the best thing about this free tool is
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that you can find what keywords a page
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is actually ranking for optimize your
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page to use those keywords and get much
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more traffic overall
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in this video I’m going to share a few
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good tips on how to use Google search
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console for keyword research
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because Google search console shows you
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your existing traffic and data you’ll
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want to have created sufficient content
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on your website this would be essential
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things like your home page service Pages
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products locations and a Blog
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once you’ve created an account simply
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sign in and select your website from the
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top left hand corner
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then you’ll want to
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click on the performance tab
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and you’ll see it defaults to web which
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is organic traffic the date is set to
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the last three months and in this
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example we’ll want to look at more data
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so I think I’ll select the last 16
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months
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and as you can see you can select any
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amount of time here even go custom you
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can click on the compare tab to compare
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to a previous time period
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but for right now I’m going to select
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that 16 months and click apply
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then I’m going to look at queries
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and under Impressions I’m going to sort
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highest to the lowest in this example
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the most shown keyword is corset midi
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dress
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and so I’m going to click on that option
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go over here to pages and click that and
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this is the page that Google Associates
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with that keyword the most so in this
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instance what I would do is sign in to
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my website go to that particular page
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and I would add that keyword to my meta
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title I would edit to add it to the meta
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description I would also add it as image
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alt text
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um and some other things that I would do
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would be to expand the content
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um on that particular page make it more
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readable give the reader all of the
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information that they need to purchase
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that particular dress I would also add
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incentives like a coupon or mailing list
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sign up
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perhaps even make the buy now button
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bigger so there’s quite a few things
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that you can do to improve and optimize
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really a web page
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the other good thing that you can do is
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go back to queries
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and remove that particular keyword
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and you can download all of this data
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basically with the export button up here
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you can download it to Google Sheets
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Excel or even a CSV file so it’s very
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useful data for you to keep if you want
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to go through each of those keywords to
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optimize those pages bring more traffic
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in visitors and sales into your website
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so
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um that is basically how it’s done using
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the Google search console to uncover
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valuable keyword research will not only
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save you a ton of money it will also
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help you to increase your leads sales
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and profits if you’d like more helpful
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tips on how to improve your SEO then be
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sure to grab a copy of our free SEO
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checklist at the end of this video thank
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you
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[Music]
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[Music]