Ever wonder how much money you could make if you were ranking #1 in Google for your target keywords? If you knew that number, then it would be a heck of a lot easier to determine how much to invest in SEO right? In this article, let’s take a look at how to calculate your potential [...]Read More →
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]Read More →
When you dive into the world of search engine optimization (SEO), then it’s easy to get overwhelmed very quickly. There are hundreds of different factors that play a role in Google’s ranking algorithm, Google is constantly testing edits to the design and layout of the search results, and then there’s all the algorithm updates you [...]Read More →
If you want to lose weight, then what do you need to measure over time to gauge your progress? Don’t worry, this is not a trick question. The answer is obviously to measure your weight. How about how often? Should you weigh yourself daily or monthly? If you weigh yourself daily, then you’ll likely to [...]Read More →
on August 10, 2014in Conversion Rate Optimization, Copywriting, Lead Generation, Pay Per Click Advertising, Strategy, Tracking and Analyticstags: conversion rate, google adwords, landing page, offers, trafficwith No Comments
What’s the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you’re investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]Read More →
Ever watch a show like Flip This House or Flip That House? I have no idea which one I’ve seen, and for all I know I may have watched a completely different show. Regardless, all house flipping shows are pretty much the same. They start with a run down home, then they demolish many of [...]Read More →
As you probably know, Google is constantly tweaking and refining their search engine algorithm in an attempt to improve the search results for their users. It’s impossible to keep track of every single change (unless you work for Google), but Moz does track the major algorithm updates if you have some time to kill. Scroll [...]Read More →
My wife and I are finally going to remodel our disgusting bathroom. When we moved in about a year and a half ago, we knew we had to completely renovate the bathroom as soon as possible. It’s borderline unusable. Trust me, you don’t want any more description than that. It’s bad. In July, we hired [...]Read More →
Let’s see if you can guess what I believe is the best marketing opportunity for small businesses. I’ll give you 5 helpful hints. Don’t cheat! See if you can guess before scrolling all the way down for the answer at the end. Hint #1: Fast Results With this marketing tactic, I’ve seen clients generate [...]Read More →
About 2 months ago I started to feel pain in my Achilles tendon while running. Like most runners, I ignored it. I just kept right on running like there was nothing to worry about. That is of course until that fateful day about a month ago when my Achilles was too sore to walk normally [...]Read More →
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