If you’re already generating leads and sales from your website, then one of your biggest leverage points in your marketing is to increase your website conversion rates. When you increase your conversion rates, then your marketing instantly becomes more profitable. You’ll start to generate more leads and sales with absolutely no more investment in driving […]Read More →
on December 18, 2014in Conversion Rate Optimization, Copywriting, Email Marketing, Pay Per Click Advertising, Strategy, Tracking and Analyticstags: conversion rate optimization, email follow-up, remarketing, retaregeting, website conversions, youtube video adswith No Comments
For many businesses, digital or online marketing is just a segment of the overall marketing strategy. For example, you may also be using direct mail, TV, radio, print advertising, telemarketing, conferences, networking events, strategic partnerships, or some other “offline” marketing tactic. Now, you may be thinking that as a founder of an online marketing agency […]Read More →
‘Tis the season to be planning. We’re all making our lists, and checking them twice, to make sure we know exactly what we’re going to accomplish in 2015. This is critical for your business because as MLB hall of famer, Yogi Berra, famously said, “If you don’t know where you’re going, then you might not […]Read More →
My daughter Violet is in an extremely cute stage where she insists on doing everything herself. When I try to put her jacket on, I am told, “I do it.” When I attempt to pour milk into her cereal bowl, then again, “I do it.” It doesn’t matter if she can in fact do what […]Read More →
When you see a diet pill that promises washboard abs in a few months, do you believe it? We all want to believe it will work because we want that push button, silver bullet solution. But deep down I’m sure you don’t really think there is a pill that will remove body fat and replace […]Read More →
Can you believe we’re in the final month of 2014? For many businesses that means it’s time to reflect on all of those marketing goals we set for this year and start planning for 2015. When you tally up your yearly goals and accomplishments, how’d you do? Did you get everything done this year that […]Read More →
I recently received the following question, “What are the steps to improve my marketing return on investment?” Like most general marketing questions like this, there is no one-size-fits-all answer. The steps for your business may not be the same for my business, and vice versa. It all depends on your current situation. So the bad news here is […]Read More →
As we fast approach Thanksgiving I want to take a minute to reflect on what I’m most thankful for in 2014. If you haven’t already, then I urge you to do the same. Aside from the obvious family and friends, what, or who, are you most thankful for this year? I have two answers to that question, […]Read More →
For as long as I can remember I’ve always enjoyed tinkering in order to fix or better understand how something works. An explanation is never enough for me. For better or for worse (more often the latter), I always seem to have to to get my hands dirty and see first-hand how all the parts fit together. […]Read More →
What is the one thing that determines success for failure in a digital marketing campaign? Don’t worry, I’m not going to make you wait until the end for an answer to this question… The answer is your tracking. Literally speaking, your tracking is what tells you whether your digital marketing campaign was a success or […]Read More →
Main Street ROI provides online marketing services, consulting, and training.
Our mission is to help small “Main Street” businesses earn a return on investment (ROI) from online marketing. And since 2010, we’ve helped thousands of small businesses create profitable marketing campaigns. See what our clients have to say.
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