I receive a lot of questions and complaints about the infamous Google AdWords Quality Score. Even if you’ve never advertised in AdWords, chances are pretty good that you’ve heard of the quality score. It’s essentially Google’s measure of the quality of your ad campaign on a scale from 1 – 10. This little score can [...]Read More →
on March 2, 2014in Email Marketing, Pay Per Click Advertising, Publicity, Reputation Management, Search Engine Optimization, SEO, Social Media, Strategy, Tracking and Analyticstags: benefits of online marketing, online marketing survival guide, pros and cons of online marketingwith 1 Comment
I love old Clint Eastwood western movies. They were always on TV when I was growing up and I would instantly get sucked into a ~3 hour movie, along with all those commercials. Hey, I figure there were worse ways to spend a Sunday afternoon. I’ve probably watched The Good, The Bad and The Ugly about [...]Read More →
This week Google announced a big update to the way conversions are tracking in Google AdWords. If you’re already advertising, then you’ll likely want to make some edits to your conversion tracking to take advantage of the new flexible conversion counting. If you’re thinking about launching your first campaign, then this is yet another reason [...]Read More →
Regardless of whether or not you have money to invest in ads, I strongly believe every business should go through the process of setting up a Google AdWords campaign. Even if you never turn on the ads, I guarantee you will improve your overall marketing. That’s a bold claim and of course, there is one [...]Read More →
Over the past month I’ve been posting tips to improve your local search engine rankings (aka local SEO or Google+ Local). In case you haven’t been following along, then these 3 articles will bring you up to speed: Location is Not Enough for Local SEO, How to Spoonfeed Google Your Correct Business Information, and Is Phone [...]Read More →
The final step in The Local SEO Formula is to track your local SEO campaign. Tracking is obviously important so you know whether or not your investment to rank high in the local results is driving any new business. If it is, and you’re getting more traffic, phone calls, and customers, then you will [...]Read More →
On Friday, February 21 I’ll be presenting The Local SEO Formula, which is a step-by-step live training about how to get your business ranked #1 in Google’s local “map” results. My original Local SEO Formula training was released back in 2011, and boy have things changed! The simple days of static Google Places business pages are [...]Read More →
When the opening ceremonies of the 2014 Winter Olympics aired, my wife and I were dancing through the streets of New Orleans as part of the “2nd Line” in my friend’s wedding. The 1st line included the bride, groom, and an 8 piece jazz band, and the 2nd line was everyone else marching behind to [...]Read More →
Every time I present on website tracking and analytics, I inevitably get this question: “What’s a good conversion rate?“ That’s because I talk a lot about tracking conversion rates from visitor to lead and from lead to sale. Those conversion rates are absolutely critical to track and try to improve for every marketing campaign. But [...]Read More →
This Thursday I’ll be presenting How to Track All of Your Marketing Results with our partner, LogMyCalls. During the webinar, I’ll walk through our process for tracking both online and offline marketing campaigns so you can measure your return on investment (ROI). If you’re not sure how to track every marketing campaign in your business, [...]Read More →
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- Use AdWords Quality Score to Improve All of Your Marketing Channels
- Online Marketing: The Good, The Bad and The Ugly
- Google AdWords Improves Conversion Tracking With Flexible Conversions
- 5 Benefits of Creating a Google AdWords Campaign (Even If You Never Turn On the Ads)
- Can Your Google+ Local Page Improve AdWords Campaign Performance?