About 2 months ago I started to feel pain in my Achilles tendon while running. Like most runners, I ignored it. I just kept right on running like there was nothing to worry about. That is of course until that fateful day about a month ago when my Achilles was too sore to walk normally [...]Read More →
Like every other kid growing up, I loved sprinklers in the summer. My dad would set up a sprinkler to water the lawn and that was enough entertainment for me and my friends for several hours. One of the fun tricks, or pranks, I remember was to put a kink in the hose so that [...]Read More →
on July 17, 2014in Conversion Rate Optimization, Pay Per Click Advertising, Tracking and Analyticstags: behavioral targeting, demographic targeting, retargeting, youtube video advertisingwith No Comments
On Monday I posted the 6 reasons why YouTube video ads are a better option for most small businesses than TV ads. You’ll see at the top of the list (#3) is Precision Targeting. If you know exactly who you want to target, then chances are pretty good you’ll be able to reach them using YouTube [...]Read More →
on July 13, 2014in Lead Generation, Pay Per Click Advertising, Strategy, Tracking and Analyticstags: behavioral targeting, retargeting, tv ads, youtube ad formula, youtube video advertisingwith No Comments
Over a year ago, I started testing YouTube ads and I quickly discovered that one ad format, In-Stream ads, performed very well. The other two options, In-Search and In-Display, are great if all you care about are increasing your YouTube video view count. But if you want to drive leads and sales for your business, [...]Read More →
Have you heard of Roger Bannister? He was a British runner who gave the world a proven blueprint, or plan, to break the mile record. On May 6, 1952, Bannister did what up to that point was thought to be nearly impossible. He ran a mile in under 4 minutes. Since no one had ever [...]Read More →
July marks the halfway point in 2014 so it’s a great time to review your progress compared to the marketing plan and goals you set in January. Are you ahead of your projections? Behind? Or are you not sure where you filed your marketing plan? :) We all know it’s important to set goals and [...]Read More →
In my last article, I shared our on-page SEO Audit Checklist, which contains 15 factors to help your website rank higher in Google. But that checklist really only covers half of the equation… If You Build a Website, Will It Rank? (Not Necessarily) Remember the movie Field of Dreams where Kevin Costner kept hearing voices whispering, [...]Read More →
Over the past year, we’ve conducted more than 200 search engine optimization audits. And in the process, what we’ve found is that the vast majority of websites we reviewed had several problems preventing them from ranking well in the search engines. So, I thought it would be helpful to provide a list of the major [...]Read More →
As you probably know, Google AdWords is an online advertising network that lets you advertise to people when they search on Google.com or visit Google’s millions of website partners. I’ve been using AdWords since 2006 and, based on my extensive experience, I believe it is one of the best advertising tools available to small businesses. [...]Read More →
If you’re a Main Street Inner Circle member, you already know that we send a print newsletter to our members every month. That probably sounds pretty crazy coming from a digital marketing agency, but it’s true. In addition to our digital email newsletter, we actually write, print and mail a physical newsletter every single month. [...]Read More →
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Our mission is to help small “Main Street” businesses earn a return on investment (ROI) from online marketing. And since 2010, we’ve helped thousands of small businesses create profitable marketing campaigns. See what our clients have to say.
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