Did you know that the structure of your website plays a critical role in search engine optimization (SEO)? And it’s possible that the current structure of your website is holding you back from ranking in Google. When I say structure, I’m not talking about the code and meta tags on your webpages. Yes, that’s important, [...]Read More →
Did you notice Google’s search results were recently redesigned? My guess is you didn’t catch this update unless you spend a lot of time analyzing Google’s every move. To be clear, I’m not talking about an algorithm change here. Last month, Google rolled out a new design for Google.com’s search results. The most notable difference [...]Read More →
Over the past year, we’ve conducted SEO audits for hundreds of small business websites. And what we’ve found is that a lot of businesses are so eager to get ranked in Google that they over-do it. They use aggressive techniques that can actually backfire and hurt your Google rankings! So, in today’s article, I’m walking [...]Read More →
Next week, we’ll be hosting a live training about how to get free traffic from Google, and as I was preparing the training, we surveyed our audience to see what questions people have about SEO. I received a lot of questions about keyword research, so in today’s article, I’m going to walk through some of [...]Read More →
Last Friday, I was a featured speaker in Lorraine Duncan’s social media interview series. The topic of my interview was “How does social media affect SEO?” And in today’s article, I’m going to cover 3 ways social media can boost your SEO. But first, some background… SEO 101: How Google Ranks Pages Let’s take [...]Read More →
Want a good laugh this Monday morning? Check out the Facebook Breakup Letter that Eat24 published last Thursday. I’ll admit, I did “LOL” a few times. The article was written in response to Facebook’s new post distribution algorithm (EdgeRank), which now limits the reach of all your posts. (If you’re a Main Street Inner Circle [...]Read More →
How much is ranking #1 in Google worth to your business? Think about that for a minute. Obviously it would depend on which keyword you’re ranking for, so let’s say it’s the most relevant keyword for your product or service. Crunch those numbers and then let’s see if they match my answer… My response to [...]Read More →
on March 23, 2014in Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy, Tracking and Analyticstags: google adwords, keyword selection, search engine optimization, seowith No Comments
Despite a few technical hiccups, last Friday’s live Google AdWords training was a huge success. On Saturday, I received the email below from an attendee, Jorge Diaz, who thought it was the “best spent money in training.” :) We’ll be sending the recording this week to all registrants, so don’t worry if you weren’t [...]Read More →
Ever since we announced our live training this month will be about How To Create A Profitable Google AdWords Campaign, a lot of people have emailed me this question: Will Google AdWords work for my type of business?” That’s a fair question, and I’m sure many more readers are wondering the same thing. So I’ll address that [...]Read More →
This is a Q&A on retargeting with Arjun Dev Arora, Founder and Chairman of ReTargeter, a retargeting solutions provider based in San Francisco, CA. @arjundarora @retargeter Can you tell us about ReTargeter? What services do you offer, and what types of businesses do you work with? ReTargeter is a full-service display advertising solution specializing in [...]Read More →
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