On Friday I listed the 4 Pillars of digital marketing success (Traffic, Conversion, Value, and Tracking), and I addressed the first pillar, Website Traffic. Nearly all the buzz in the digital marketing world is about how to drive more traffic to your website, but you need to be careful because not every tactic is appropriate for [...]Read More →
on August 28, 2014in Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy, Tracking and Analyticstags: 4 pillars of online marketing, customer value, digital marketing plan, tracking, website conversion, website trafficwith No Comments
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There’s SEO, AdWords, Facebook ads, Twitter ads, email marketing, content marketing, video marketing, mobile… Sorry, my hand cramped up trying to type up all the options. :) My point is, there’s a lot to [...]Read More →
Ever wonder how much money you could make if you were ranking #1 in Google for your target keywords? If you knew that number, then it would be a heck of a lot easier to determine how much to invest in SEO right? In this article, let’s take a look at how to calculate your potential [...]Read More →
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]Read More →
When you dive into the world of search engine optimization (SEO), then it’s easy to get overwhelmed very quickly. There are hundreds of different factors that play a role in Google’s ranking algorithm, Google is constantly testing edits to the design and layout of the search results, and then there’s all the algorithm updates you [...]Read More →
If you want to lose weight, then what do you need to measure over time to gauge your progress? Don’t worry, this is not a trick question. The answer is obviously to measure your weight. How about how often? Should you weigh yourself daily or monthly? If you weigh yourself daily, then you’ll likely to [...]Read More →
on August 10, 2014in Conversion Rate Optimization, Copywriting, Lead Generation, Pay Per Click Advertising, Strategy, Tracking and Analyticstags: conversion rate, google adwords, landing page, offers, trafficwith No Comments
What’s the first thing that comes to mind when you think of ways to increase sales from your AdWords campaign (or any marketing campaign for that matter)? Probably increase your budget right? If you’re investing $X per month to generate Y sales, then you should be able to double those sales by doubling your ad [...]Read More →
Ever watch a show like Flip This House or Flip That House? I have no idea which one I’ve seen, and for all I know I may have watched a completely different show. Regardless, all house flipping shows are pretty much the same. They start with a run down home, then they demolish many of [...]Read More →
As you probably know, Google is constantly tweaking and refining their search engine algorithm in an attempt to improve the search results for their users. It’s impossible to keep track of every single change (unless you work for Google), but Moz does track the major algorithm updates if you have some time to kill. Scroll [...]Read More →
My wife and I are finally going to remodel our disgusting bathroom. When we moved in about a year and a half ago, we knew we had to completely renovate the bathroom as soon as possible. It’s borderline unusable. Trust me, you don’t want any more description than that. It’s bad. In July, we hired [...]Read More →
Main Street ROI provides online marketing services, consulting, and training.
Our mission is to help small “Main Street” businesses earn a return on investment (ROI) from online marketing. And since 2010, we’ve helped thousands of small businesses create profitable marketing campaigns. See what our clients have to say.
As featured in…
As featured in…