Last night while my mom was talking to my daughter on speaker phone I thought it would be fun to ask her how many people she thought attended a webinar I presented for Target Marketing‘s audience. Her answer was “5”. :) I laughed and told her to multiply that by 100. Yup, over 500 attended […]Read More →
We take it for granted now, but cars were not always equipped with self diagnostic tools and “idiot lights” to tell us there was a problem. Can you imagine if there was no “check engine” or “brake fluid” light? How would you ever know if your car needed a tune-up? Most likely you would not know […]Read More →
I’m sure you’re familiar with the concept of retargeting, or remarketing as Google calls it. (If not, then quickly read the benefits and the 3 types of retargeting to get up to speed.) When set up correctly, retargeting is a highly effective tactic because your ads are laser-targeted to prospects who have already expressed interest in your product […]Read More →
I’m not going to bore you with all the statistics about how mobile internet usage is on the rise. You already know that. Instead, let’s dive right in and focus on how this impacts your Google AdWords campaigns. First, it’s very important to know that Google AdWords ads automatically target desktop computers, tablets and mobile devices by […]Read More →
on February 13, 2015in Pay Per Click Advertising, Tracking and Analyticstags: adwords conversion import, call extensions, conversion tracking, google adwords, phone call tracking, website call conversionwith No Comments
What if there was a way to buy your customers? I mean, picture a store where you could find your ideal customers, place your order and walk out with your sales quota for the month. If that was real, then how much would you pay for each customer? At what price point would your eyes light up […]Read More →
Mark Twain said, “If you don’t like the weather in New England now, just wait a few minutes.” I grew up in Massachusetts and I can assure you there is a lot of truth in that statement. Even where I live now in NYC, the weather can change in an instant. There were several miserable, wet […]Read More →
Success with anything is a process; It doesn’t happen overnight. We all know this yet our brains trick us into skipping a few steps whenever we set off to accomplish a new goal. That often leads to frustration because we almost never hit a goal within the timeframe we initially set. I’ll use golf as […]Read More →
When I was growing up I was addicted to games. I loved board games, card games, Nintendo games, puzzles, sports, checkers and chess. You name it, and I’d play it. I’m not saying I was very good at any of these games, but I was (and still am today) up for playing at any time. […]Read More →
on January 30, 2015in Mobile, Pay Per Click Advertising, Search Engine Optimization, SEO, Social Media, Strategytags: display advertising, facebook advertising, marketing plan, search advertising, search engine optimization, seo, youtube advertisingwith No Comments
This Sunday is one of the most anticipated events for both sports fans and marketing executives. Of course I’m talking about Super Bowl XLIX. Even if you don’t know which teams are playing (Patriots and Seahawks), and you don’t know the difference between a touch down and a touchback, chances are pretty good you’re going to tune […]Read More →
If you follow the NFL or pay attention to any sports-related news, then I’m sure you’ve heard about the infamous, “Deflategate.” This is the scandal regarding the Patriots using deflated footballs during their games. The NFL has rules that regulate the inflation pressure of footballs and the Patriots were found using balls that were below the […]Read More →
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