Out of all the different digital marketing tactics at your fingertips, which one gives you the ability to generate sales on-demand? Which one puts you in the driver’s seat where you are in complete control? And which one can be automated to nurture and close deals 24/7? Hmm… It’s not SEO. It’s not advertising. It’s not [...]Read More →
What is the one edit you can make to a Google AdWords campaign to get better ad position, cheaper clicks and more sales? Did you know that was possible? I promise, this is not a trick question. You can literally reduce ad costs while at the same time improve your ad position and generate more [...]Read More →
First things first, I do not work for Google, I don’t own stock in Google, and I do not get referral commissions when businesses sign up from my recommendations. I just genuinely love Google AdWords based on my experience managing over $8 million in ad spend over the past 8 years. I believe it’s one [...]Read More →
In my experience there are 2 main reasons why businesses can fail to generate return on investment from a digital marketing campaign. First is lack of planning. Too often a business will launch an AdWords, Bing, or even Facebook ad campaign simply because they received a free $50 coupon. Or, they’ll launch a social media campaign because [...]Read More →
On Friday I listed the 4 Pillars of digital marketing success (Traffic, Conversion, Value, and Tracking), and I addressed the first pillar, Website Traffic. Nearly all the buzz in the digital marketing world is about how to drive more traffic to your website, but you need to be careful because not every tactic is appropriate for [...]Read More →
on August 28, 2014in Pay Per Click Advertising, Search Engine Optimization, SEO, Strategy, Tracking and Analyticstags: 4 pillars of online marketing, customer value, digital marketing plan, tracking, website conversion, website trafficwith No Comments
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There’s SEO, AdWords, Facebook ads, Twitter ads, email marketing, content marketing, video marketing, mobile… Sorry, my hand cramped up trying to type up all the options. :) My point is, there’s a lot to [...]Read More →
Ever wonder how much money you could make if you were ranking #1 in Google for your target keywords? If you knew that number, then it would be a heck of a lot easier to determine how much to invest in SEO right? In this article, let’s take a look at how to calculate your potential [...]Read More →
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence [...]Read More →
When you dive into the world of search engine optimization (SEO), then it’s easy to get overwhelmed very quickly. There are hundreds of different factors that play a role in Google’s ranking algorithm, Google is constantly testing edits to the design and layout of the search results, and then there’s all the algorithm updates you [...]Read More →
If you want to lose weight, then what do you need to measure over time to gauge your progress? Don’t worry, this is not a trick question. The answer is obviously to measure your weight. How about how often? Should you weigh yourself daily or monthly? If you weigh yourself daily, then you’ll likely to [...]Read More →
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