At the risk of alienating most of my subscribers, I’m going to admit that I’m a huge Red Sox and Patriots fan. Hey, I’m from Massachusetts so you can’t really blame me. If it helps, my wife is a Yankees and Giants fan. :) The reason I bring that up is because of the way [...]Read More →
by Phil Frost on December 1, 2013in Conversion Rate Optimization, Email Marketing, Lead Generation, Pay Per Click Advertising, Search Engine Optimization, SEO, Social Media, Strategy, Tracking and Analyticstags: google analytics, tracking online marketingwith No Comments
Do you have the data you need to make smart marketing decisions? As part of our SEO Tune-Up service, we review our clients’ Google Analytics accounts (and when clients doesn’t have Google Analytics installed, then we set it up for them). And I’m happy to announce that almost every client does have Google Analytics installed on their [...]Read More →
When I was fresh out of college, I was reading everything I could get my hands on about website development and usability. I had this crazy idea that I was going to build websites so I dove head first into the vast world of coding. About six months later, I knew all the cool acronyms [...]Read More →
by Phil Frost on November 24, 2013in Conversion Rate Optimization, Copywriting, Lead Generation, Mobile, Pay Per Click Advertising, Publicity, Reputation Management, Search Engine Optimization, SEO, Social Media, Strategy, Tracking and Analyticswith 7 Comments
I’ve found that 9 times out of 10, when a business owner asks about SEO, then she really means online marketing in general. For some reason, probably due to all the hype around Google, SEO is the catch-all phrase for any type of marketing online. So when I hear, “Can you help me with my [...]Read More →
Over the past couple weeks several clients have asked me if keywords are still relevant for search engine marketing (SEM). Keyword research is a hot topic because of the recent Hummingbird update, along with Google’s decision to remove keyword data from Google Analytics. So let’s address this question head on. Are keywords going to be [...]Read More →
I’ve been talking about the death of “old school” SEO for well over a year now, and the most recent Google algorithm update called, “Hummingbird” was the proverbial nail in the coffin. Old school SEO is officially dead! In case you’re not familiar with my terminology, “old school” SEO can be summed up in one [...]Read More →
Over the past two weeks, we’ve been focusing a lot on email marketing, and for good reason: email marketing is one of the fastest, easiest ways to generate leads and sales. But in order to get results from your email marketing, you’re going to need a list. And so, today, I’m going to simplify the [...]Read More →
Last week, I walked through 3 reasons why email marketing is not dead nor dying. If you don’t have time to read the entire article, then simply scroll down that page and you’ll see a graph illustrating how sales from email have quadrupled since 2009. That’s an impressive stat, and what I find even more [...]Read More →
There have been rumors that email marketing is dead or at least dying for quite some time now. What do you think? Should businesses invest time and energy into email marketing, or is it following the Yellow Pages to near extinction? My prediction is email is not going anywhere. It’s neither dead nor dying. In [...]Read More →
Every business has unconverted, or lost leads. These might be prospects you met in person, over the phone, or maybe they completed a contact form on your website. Regardless, they expressed interest in your product or service and did not become customers. Now what? I’ve found that for many businesses the answer is unfortunately, nothing. [...]Read More →
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Our mission is to help small “Main Street” businesses earn a return on investment (ROI) from online marketing. And since 2010, we’ve helped hundreds of small businesses create profitable marketing campaigns. See what our clients have to say.
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