Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]
Your marketing plan will never have a big impact on your business unless you actually use your plan. I know that sounds ridiculously obvious, but it’s counter to our natural tendency to “hit and move on.” To prove this point, have you honestly reviewed your marketing plan since you created it? Don’t worry if you [...]
Are you trying to be everywhere and getting nowhere? In this video, we break down exactly which social media platform fits your specific business model so you stop burning cash today. If you don't know where to start with your digital marketing, the answer isn't "everywhere." It's about matching your demographic to the specific strengths [...]
Are your LinkedIn message ads getting ignored? Most businesses get LinkedIn message ads wrong, drowning in the inbox noise without driving meaningful results. This video breaks down the anatomy of a truly high-performing message, showing a real example that actually converts for effective B2B marketing. Learn how to craft LinkedIn advertising that generates leads and [...]
Recently, I started to feel pain in my Achilles tendon while running. Like most runners, I ignored it. I just kept right on running like there was nothing to worry about. That is of course until that fateful day when my Achilles was too sore to walk normally without pain. When you can't walk, then [...]
Is your social media actually growing your business or just eating up your time? 🤔 If you are posting consistently, getting a few likes, but seeing zero impact on sales or leads, you are not alone. In this video, Phil Frost’s AI clone breaks down the real reasons most businesses fail on social media and [...]
Stop wasting money on LinkedIn Ads! 🛑 Are LinkedIn Ads a "cash-fire" or a revenue engine for your business? In this video, Phil Frost’s AI clone from Main Street ROI reveals the simple 3-point test you must pass before spending a single dollar on the platform. Most businesses fail at LinkedIn ads because they treat [...]
Are you a small business owner feeling overwhelmed by social media? You are not alone. There is so much bad advice out there telling you to "post every day" or "be on every platform," but following these outdated rules is likely hurting your business more than helping it. In this video, I’m debunking the top [...]
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]
Driving traffic to your website is only half the battle. If those visitors aren't calling you or filling out forms, then you have a conversion problem. In this video from our Small Business Growth Formula webinar, we dive into the fundamentals of Conversion Rate Optimization (CRO). We walk through a live example of a high-converting [...]
