If you're not 100% confident in your digital marketing plan for 2019, then you need to walk through the 4 steps in this article. These steps are designed to ensure you have all of your bases covered in your plan. We don't have any time to waste before the New Year so let's dive right [...]
As we fast approach Thanksgiving I want to take a minute to reflect on what I'm most thankful for this year. If you haven't already, then I urge you to do the same. Aside from the obvious family and friends, what, or who, are you most thankful for this year? I have two answers to that question, [...]
Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]
Welcome to another edition of Main Street ROI's Digital marketing news roundup. Each month, we review the most important advancements in the digital marketing world. August brought us a Google algorithm update, Facebook tools devoted to improving the mental health of users, and a sneak peek of possible new rich snippets. Let's start with the [...]
Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
This past month has been a busy one in the digital marketing world. Summer is in full swing and Google has been making some big changes to their suite of products and of course, their search engine. From an AdWords rebranding to Twitter cracking down on fake accounts, read on below for the rundown of [...]
Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]
Summer is here, and things are heating up online in more ways than one. Some people are heated over the wrong dates associated with their content in Google's search results, and others are upset over lost rankings due to a Yoast bug. It's not all bad, though. There are also some exciting updates this month [...]
When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet. I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords. Facebook didn't have an ad network. And retargeting advertising didn't exist. Now, [...]
Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to "enable dynamic search ads for this campaign" and then you can set up an ad group with the group [...]
