We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long-term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]
If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]
SEO is all about getting your website to rank higher on Google, ensuring your website appears above your competitors in search results. On average, the top spot in Google gets around 30% of all available clicks for that search, while the top three spots capture over half of all clicks. Being on the first page [...]
I remember a few months after my son Emmett was born, my wife was disappointed that she couldn't finish a workout. This particular workout was quite easy for her before she was pregnant with Emmett. What do you think, would you expect my wife, or any other woman, to be back to her "pre-pregnancy" workouts [...]
Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing client [...]
Whether you maintain an e-commerce website or an informational blog, failing to provide well-structured, useful content can lead to high bounce rates or lost sales opportunities. A confused user doesn't buy, so if people aren't quickly presented with information that helps them find what they're looking for, then they're likely to move on. If you [...]
“Guaranteed First Page Ranking!” If you’re looking for a digital marketing agency to handle your SEO, you’ve probably come upon a few that make this claim. You might have even seen the question, “Can you guarantee first page rankings?” in a list of questions to ask prospective SEO consultants. When buying a refrigerator, a guarantee [...]
In this video, Kyle speaks about critical role that mobile optimization plays in Google's ranking algorithm. Mobile friendliness, and even user interaction with your mobile site, are all factors that help Google determine where your site should rank in mobile search results. If you would like to get a comprehensive list of other simple but [...]
Small business owners have a lot on their plates. If you’re like most, your business got its start as a passion project, and as it becomes more successful, you find yourself wearing more hats. Suddenly, you’re an HR manager, accountant, and digital marketer in addition to doing the core work of your business. When it [...]
