Search Engine Optimization

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Tired of settling for pages 3, 4, or 5 or lower in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets, and Best Buys of the world. No [...]

How Do You Optimize Images for SEO?

Learn how to optimize images for SEO in this short video interview with Kyle. It's understandable to want impactful images on your site, but having too many heavy images on your website can slow it down. 1. Keep images to a minimum, avoiding unnecessary slideshows on homepages.2. Resize and crop images appropriately to fit the [...]

By |February 15th, 2024|Categories: Search Engine Optimization, SEO|

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

How Do You Conduct Keyword Research for SEO?

Discover how to find the right keywords for your business, ensuring you target the most relevant audience. 1. Start with a general assessment to identify primary keywords.2. Research competitors' websites and their keyword usage.3. Verify your assumptions by searching your chosen keywords on Google.4. Utilize tools like ATS to analyze search volume and explore variations.5. [...]

By |February 1st, 2024|Categories: Search Engine Optimization, SEO|

4 Steps to Create Your Digital Marketing Plan for 2024

We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already.  If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]

10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you're not, then you may need to start in order to compete long-term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]

How to Respond to Negative Reviews on Google: 3 Steps to Take

If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]

By |January 12th, 2024|Categories: Search Engine Optimization, SEO|

What is SEO and Why is it Important for My Business?

SEO is all about getting your website to rank higher on Google, ensuring your website appears above your competitors in search results. On average, the top spot in Google gets around 30% of all available clicks for that search, while the top three spots capture over half of all clicks. Being on the first page [...]

Do You Have Realistic Expectations For Your SEO Campaign?

I remember a few months after my son Emmett was born, my wife was disappointed that she couldn't finish a workout.  This particular workout was quite easy for her before she was pregnant with Emmett.  What do you think, would you expect my wife, or any other woman, to be back to her "pre-pregnancy" workouts [...]

On-Page SEO Audit Checklist: 17 Factors to Boost Rankings

Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing client [...]

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