With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]
Learn how easy it is to create a sitemap for your website. Modern CMS platforms like WordPress handle this automatically, especially with plugins like Yoast or RankMath. You can even exclude unnecessary pages like blog categories or author archives to make sure Google focuses on crawling the most important pages for SEO. If you would [...]
What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]
In this video, Kyle covers a few common SEO mistakes to avoid, including focusing on the wrong keywords, not prioritizing high-traffic keywords, and expecting immediate results. He talks about the importance of thorough keyword research and documentation to prevent optimization errors. Additionally, he warns against being misled by audit tools like Google Search Console or [...]
In this video interview, Kyle explains the role of user experience (UX) in SEO. Google considers various UX factors, such as page load speed, user engagement, time spent on a site, and bounce rates, to determine search rankings. Positive user interactions, like scrolling, clicking through pages, and completing actions such as purchases or form submissions, [...]
In this video, Kyle discusses the most commonly used SEO plugins for WordPress, focusing on five key tools: ‣ Yoast‣ Rank Math‣ All in One SEO‣ Redirection‣ Header Footer Code Manager Yoast is the most popular, offering essential SEO features like setting title tags and meta descriptions, and assessing page performance with a color-coded system. [...]
In this video, Kyle explains how site speed affects search engine rankings. A slow-loading website negatively impacts user experience, leading to higher bounce rates and reduced engagement—both of which are factors Google considers in its ranking algorithm. Improving site speed is essential for better usability and higher search engine rankings. If you would like to [...]
Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to [...]
Learn essential strategies to rank higher in search results by focusing on three core aspects: 1) Identifying and fixing technical issues on your site2) Ensuring content relevance3) Building website authority In this video, Kyle covers the importance of a thorough technical audit to uncover potential problems that might affect your site's performance. If you would [...]
Does your website URL actually affect your search engine visibility? Technically, no. Neither short nor long URLs will directly impact your SEO rankings. However, shorter URLs are easier to remember and read, which can improve user experience. On the other hand, longer URLs might make it harder for users to associate with your business, potentially [...]
