Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing client [...]
“Guaranteed First Page Ranking!” If you’re looking for a digital marketing agency to handle your SEO, you’ve probably come upon a few that make this claim. You might have even seen the question, “Can you guarantee first page rankings?” in a list of questions to ask prospective SEO consultants. When buying a refrigerator, a guarantee [...]
If you’ve had your blog for a while, it’s very likely that you have some posts in your archives that make you cringe. It may be tempting to hit “delete” on each of them and send them into the dustbin of history, but wait! Some of them might have the potential to add value to [...]
Small business owners have a lot on their plates. If you’re like most, your business got its start as a passion project, and as it becomes more successful, you find yourself wearing more hats. Suddenly, you’re an HR manager, accountant, and digital marketer in addition to doing the core work of your business. When it [...]
We all have that one relative who makes every holiday awkward by bringing up conspiracy theories over dinner. “It’s true, just Google it!” they insist. Unfortunately, there are a lot of people in this world who believe everything they read, which is why Google is putting an increasing emphasis on E-A-T—Expertise, Authoritativeness, and Trustworthiness. In [...]
I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now haunt you by undermining Google’s trust in your site. [...]
When my son was just a few months old, I drove the family up to a farm in Connecticut to find the perfect pumpkins. I remember as soon as we pulled into the "parking lot" it was clear we weren't the only ones with that brilliant idea. The farm was jam-packed with kids, parents, tractors, [...]
I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
What is a bounce rate? It’s the percentage of website visitors who visit only one page on your site and then leave. Your website bounce rate shows how effective–or ineffective–your site is at keeping visitors engaged. If your website has a high bounce rate, it means visitors aren’t finding what they need or want, and [...]
