In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on... But what about your website? Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]
Your website has just one job: to sell. Sounds simple, but there's a catch. Not every visitor to your website is ready to buy. In fact, the vast majority of your website visitors are not ready. Think about that for a minute... Let's say you're a salesman and you have 100 people in a room interested in your [...]
Last week, I walked through 3 reasons why email marketing is not dead nor dying. If you don't have time to read the entire article, then simply scroll down that page and you'll see a graph illustrating how sales from email have quadrupled since 2009. That's an impressive stat, and what I find even more [...]
Most small business owners put all their focus on getting more visitors to their websites. But getting visitors is only half the battle. What happens when people land on your website? Are they calling you, eager to do business with you? If not, you need to revamp your website copy... Here are 7 keys to [...]
A lot of time, energy, focus, and money is spent on different strategies to generate more website visitors. This is because most business owners believe their biggest problem is traffic. They think, "If I can just drive more visitors to my website then I'll generate more sales..." However, that may not be the best answer. [...]
