local seo

/Tag:local seo

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from traditional SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings in 2017. [...]

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it [...]

By | February 9th, 2017|Categories: SEO|Tags: , |

The Top 6 Reasons to Invest in Local SEO for Your Small Business

At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]

By | February 3rd, 2017|Categories: SEO, Uncategorized|Tags: , |

Effective Local SEO Is A Lot Like Selling Real Estate

If you know how to sell a house, then you know the rules of effective local search engine optimization. Or if you're like me and you've never sold a house by yourself, but you've watched a lot of Million Dollar Listing, then you have a good idea how local SEO works. In this article I'll [...]

How Do You Track Local SEO Campaign Performance?

When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics.  It's free, easy to install, and fairly easy to use once you get familiar with all the reports.  But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]

Answers to 5 FAQs to Help You Rank High in Google’s Local Search Results

Last week, I answered 5 FAQs to help you understand "Traditional" SEO. But, for many businesses traditional SEO is not enough... You must also understand Local SEO. That's why today, I'll answer 5 FAQs about Local SEO.     1. What is Local SEO? Last week, we defined SEO as the process of getting your website to [...]

By | April 30th, 2016|Categories: Search Engine Optimization, SEO|Tags: , |

How to Calculate the Potential Return on Investment from Local SEO

How much money could you make if you were ranking #1 in Google for your target keywords? That's an important question to answer because it tells you how much you can afford to invest in SEO.  The problem is there is no one-size-fits all answer to the question.  For one business the answer could be [...]

Marketing Lessons From the Pope’s New York City Visit

Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City.  It was an historic event that I'm sure you saw and read about in every major media outlet.  For many New Yorkers, this was their first time to see the Pope in person so [...]

Google’s Mobile Algorithm Update: What It Means for Local SEO

On April 21, 2015 Google is rolling out a big change to their search engine algorithm.  More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search [...]