Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]
Local SEO can be a huge sales generator for small businesses. When your site is easily discovered through a simple Google search, you increase exposure, your lead base and sales. Google has become one of the most well-respected companies on the planet, so when Google says you are number one in your area, consumers believe [...]
At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]
If you know how to sell a house, then you know the rules of effective local search engine optimization. Or if you're like me and you've never sold a house by yourself, but you've watched a lot of Million Dollar Listing, then you have a good idea how local SEO works. In this article I'll [...]
When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics. It's free, easy to install, and fairly easy to use once you get familiar with all the reports. But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]
Last week, I answered 5 FAQs to help you understand "Traditional" SEO. But, for many businesses traditional SEO is not enough... You must also understand Local SEO. That's why today, I'll answer 5 FAQs about Local SEO. 1. What is Local SEO? Last week, we defined SEO as the process of getting your website to [...]
How much money could you make if you were ranking #1 in Google for your target keywords? That's an important question to answer because it tells you how much you can afford to invest in SEO. The problem is there is no one-size-fits all answer to the question. For one business the answer could be [...]
Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
On April 21, 2015 Google is rolling out a big change to their search engine algorithm. More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search [...]
When I first created the first version of The Local SEO Formula back in 2011, local SEO was easy. Basically, all you needed to do was set up your Google Places page, claim it, and then get a bunch of citations (mentions of your name, address and phone number). Then Google muddy up the waters [...]
