If you don't have the time or inclination to dig into your marketing data and reports, then you're going to love this... I'm going to show you how to use just one report (I call it your "digital marketing dashboard") to get a bird's eye view of the performance across all your marketing channels. That's [...]
It's time to dig a little deeper into Google Analytics. In our last FAQ post, I covered the basic information you can derive from the platform. Now, we're going to look into your site's users and what they are doing while on your site. What is the difference between users and sessions? When you look [...]
Do you ever wish you could see what your website users do when they are on your site? That way you can make changes to your website to better serve them? While I don't have a magic ball to give you that allows you to see your website's users, I do have a tool that [...]
Google Analytics is a tool Google developed to help webmasters understand their website's traffic. This information is highly valuable, and you should not ignore it. One of the key reasons Google created this tool was to help website owners provide its users with what they are searching for online. Not only does this help website [...]
Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]
Spending valuable time and resources on Google Analytics is only worth it if you’re able to gleam actionable information. The goal is to find data that illuminates hidden aspects of your business and provides a basis by which to make strategic choices. This is particularly relevant for marketing strategy since Google Analytics can quickly show [...]
Google Analytics has an intimidating name. Just the word analytics implies difficult math and time consuming statistics, a connotation scary enough to frighten away many small business owners. Furthermore, Google Analytics is plagued by other intimidating myths such as a difficult setup process, an overwhelming interface or expensive analysis. In reality, using Google Analytics is [...]
One of the most important steps when setting up Google Analytics is to define your Conversions, or Goals. Common Goals are quote requests, demo requests, phone calls, and online orders. In other words, Goals allow you to track leads and sales generated from your marketing campaigns. Without Goals you're flying blind and you don't know which [...]
Earlier this year I published a case study about how to track Google Analytics conversions across domains. In the case study I explained how Google Analytics does not track visitors properly across different domains. For example, if your website links to a 3rd party shopping cart or scheduling tool, then you're likely not tracking that [...]
Google Analytics is a powerful tool that can strengthen your website and marketing strategy -- but only when you use it correctly. Getting started with Google Analytics is fairly straightforward, and generating reports about how visitors interact with your website is easy. However, you could miss out on valuable data if you use the wrong [...]
