Choosing the right bidding strategy for your Google Ads campaigns is a crucial decision! Does your current bidding strategy align with your marketing goals? Are you missing out on ad impressions because keyword bids are set too low? Are you missing out on clicks because your cost per click (CPC) is too high? These are all questions that should be explored, and your bidding strategy is a great place to start.
In this video, we review how to use click-through rate, as well as Google's expected click-through rate, to improve your ad rank in Google Ads. Expected click-through rate is one of the components of Google's keyword quality score calculation, and is crucial to work towards improving. If click-through rate is low, then testing new ad copy is likely the next step.
How much attention are your search ads getting? The search impression share metric in Google Ads shows just how often your ads are appearing. There are also search impression share metrics designed to show how often your ads appeared at the top of the page or at the absolute top of the page.
Is bidding on your own business name in Google Ads the right move? Of course, the answer is "it depends." However, for most small businesses this is not the best use of your money on Google Ads. If someone is searching for your business by name, then they are already aware of your business and likely an existing customer. Why pay for traffic from existing customers when that budget can instead be used to prospect for new customers?
Review your Google Ads search terms to see what people were typing into Google when they saw your ad! This is a crucial step when trying to determine where to save money in Google Ads and ensure your ads are only being seen for relevant searches.
Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: "Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]
Interested in running Google Ads? In this video, we break down the costs and results in a live fence contractor account! Email [email protected] for your free Google Ads assessment.
In this video, we break down this incredibly under-utilized tactic that fence contractors can use to drastically increase the number of phone calls and form submissions from Google Ads.
Kaizen is a Japanese word for continuous improvement. Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I've tried to apply the concept to different areas of my life. And looking back on recent successes, I've discovered that they were all the result of this [...]
Watch our latest video and learn how to target specific groups of people in Google Ads, based on demographics data. Make sure your ads aren't showing to irrelevant demographics!
