Have you ever been contacted by a Google account strategist and told to make certain changes to your Google Ads account? Have you noticed a drop in performance after applying their recommendations? In this video, Riley breaks down why suggestions like auto-applied recommendations, broad match keywords, and Performance Max campaigns may not be right for [...]
Learn how to select the right keywords for your search campaigns in Google Ads. It's important to choose the right keywords to ensure your ads reach the most relevant audience. Watch a step-by-step demo on using Google Ads' Keyword Planner, how to select the most relevant keywords to target, and some tips for optimizing your [...]
Riley from Main Street ROI shares tips on evaluating the effectiveness of your Google Ads. He briefly covers… ‣ Conversion Tracking: Make sure conversion tracking is set up correctly to know if your Google Ads are effective. ‣ Conversion Goals: Distinguish between primary and secondary conversion goals, optimizing for those that impact your business's bottom [...]
Learn how to set up form submission conversion tracking in Google Ads by using a "thank you" page. In this video, Riley walks through the process of configuring the conversion goal in Google Ads, how to set up the tag in Google Tag Manager, and how to make sure the tag is working correctly. Conversion [...]
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
If you're considering launching a Google Ads campaign, you may be asking yourself, "How much do I need to invest to test this out? Is $100 enough or do I need thousands?" It's an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without further [...]
Harnessing the full potential of Google Ads is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization, and a whole lot of [...]
We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: "How much should I be spending in Google Ads?" That's a great question and there are really 2 answers to this question... First, [...]
