Interested in running Google Ads? In this video, we break down the costs and results in a live fence contractor account! Email fenceads@mainstreetroi.com for your free Google Ads assessment.

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Video Transcription


0:00
[Music]
0:05
hey this is Riley with Main Street ROI
0:08
and if you are a fence contractor and
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you’ve been thinking about running
0:12
Google ads and you’re curious about what
0:14
you need to spend on Google what kind of
0:16
performance you can expect to see then
0:18
this video is for you so I am an a fence
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contractor account right now
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and this is a business that we’ve been
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working with for about the past seven
0:27
weeks and basically what happened was
0:29
business owner came to us and said hey I
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want to get more more phone calls more
0:33
form submissions I want to see what
0:35
Google ads can do for me let’s let’s set
0:37
it up
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and so we did some keyword research and
0:40
we identified some very high intent
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keywords for them did some competitor
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research and saw you know what are
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competitors doing what are they offering
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and we put everything together and
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started running a single search campaign
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and just for some context this business
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is targeting just about a 15 mile radius
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and it’s relatively competitive but not
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you know too competitive
1:02
but we started with just this one search
1:04
campaign
1:05
and ran that for about three weeks and
1:09
um
1:10
within that first three weeks they were
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getting about you know one two sometimes
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three leads a day
1:18
all together within that first three
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weeks we spent uh twelve hundred and
1:21
fifty dollars we got 16 leads for them
1:24
at a cost per lead of about 78 dollars
1:27
and it was about this time that the
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business owner came to us and said hey
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you know I like where this is going but
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I really want to see what we can do if
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we ramp this up let’s increase the
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Google ads budget to five thousand
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so we then increased the budget and we
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added three additional campaigns
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these three here the most important
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being this search proven campaign
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whereby we took the keywords and Search
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terms that we saw had been
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producing leads from the first three
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weeks and we really tried to maximize
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our visibility for those converting
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keywords
2:01
and within the next three to four weeks
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once we increase the budget what we saw
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was of course an increase in in cost and
2:08
conversions but we actually saw a
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decrease in the cost per lead
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and some pretty high click-through rates
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here about seven and a half nine and a
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half percent which even for search is
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pretty high
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and with that increased budget we’ve
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been able to get them you know two to
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three leads on average per day sometimes
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up to five leads per day
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um high quality leads within their
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service area
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so it’s it’s uh clearly working we just
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spoke with the business owner last week
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and he’s very happy with the results
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um so I hope this has been helpful in
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giving you kind of some idea of what to
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expect
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and what kind of results we’ve been able
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to achieve for this business if you were
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curious and you wanted to see what we
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could do for you with Google ads and you
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wanted to uh you know get a free
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opportunity assessment we are offering
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those and actually the best way to get
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in contact with us about that is to just
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email fence ads at mainstreetroi.com
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and um in that email just let us know
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you want a free opportunity assessment
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and our team will get back to you and
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we’ll get that all set up
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so with that I hope this has been
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helpful and we look forward to hearing
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from you