In this video, we break down this incredibly under-utilized tactic that fence contractors can use to drastically increase the number of phone calls and form submissions from Google Ads.
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Video Transcription
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[Music]
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hey this is Riley with Main Street ROI
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and if you are a fence contractor and
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you run Google Ads then doing this one
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thing may allow you to dramatically
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increase the number of leads that you’re
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getting and I’m going to show you how to
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do it right now
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so this is a fence contractor account
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that I’m in right now we’ve been working
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with them for about a month and a half
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and initially you know first three weeks
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what we did was just have a single
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search campaign
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and just High intent keywords or
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capturing bottom of funnel search
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Interest really trying to convert those
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people in about three weeks in met with
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the business owner and he said you know
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we’ve been operating with a budget of
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2000 a month and we’re getting some some
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good leads but I’d really like to ramp
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this up and see where we can go and so
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we shifted the budget from two thousand
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to five thousand a month and added these
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three other campaigns and kind of did a
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little modification of the strategy so
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this account since then has dramatically
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increased in the number of conversions
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and largely that that has to do with
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this search proven campaign so the idea
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is that we we looked at this search
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campaign
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and we looked at the keywords and and
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Search terms that had historically
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converted in those first three weeks and
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we pulled those out and we put them into
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their own separate campaign with their
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own separate budget and as you can see
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the the budget difference here is pretty
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significant
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um the idea is that we have keywords and
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Search terms that we know have worked we
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know that these keywords and Search
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terms have resulted in phone calls and
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high quality leads form submissions and
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so by putting them in their own campaign
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with their own set budget we’re now able
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to really maximize our visibility for
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those keywords and Search terms
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and so far this campaign comparing you
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know the the next three weeks after we
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launched it has produced a click-through
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rate of about nine and a half percent
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um 29 leads and an average cost per lead
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of about eighty dollars with uh an 11
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almost 12 percent conversion rate
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so pretty significant increase in uh
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increase in performance and um of course
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the business owner is very happy with
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these results we just spoke with them
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and um and yet this is not something
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that um I typically see in accounts that
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I audit I think this is a super
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underutilized tactic with accounts
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really looking at what has worked
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historically and then just doubling down
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on that in a separate campaign
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um but I hope this video has been
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helpful for you if you have any
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questions about implementing this
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strategy or would like any help with
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your Google Ads come reach out to us we
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also have a great checklist so this is a
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10-step Google Ads checklist that goes
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through a lot of different things this
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strategy is talked about in that
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checklist and you can get that checklist
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for free once you put in your email and
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the link for that is down below so with
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that look forward to hearing from you
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and we’ll see you at the next tip
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foreign
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[Music]
