Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to [...]
If you’re running a display remarketing campaign in Google Ads and you want to make sure that only your remarketing audience is being served those display ads, then be sure to turn off optimized targeting! If optimized targeting is enabled, then Google will serve your ads to people who are similar to the audience that [...]
Search engine optimization, or SEO, is the process of increasing the visibility of a website in search engines like Google, Bing, and DuckDuckGo. The key to successful SEO is making it easy for your target audience to find your business when they search online. As a small business owner, you're likely looking for ways to [...]
Are your Google Ads search campaigns spending money on the search partners and display partners networks? Assessing your cross-network performance in Google Ads is a great way to cut costs, and ensure your advertising budget is being allocated most efficiently. Google will default to opting search campaigns into the search partners and display partners networks, [...]
When you think of social media marketing, you may associate it with a big investment of time and money. Hundreds of small business owners ask themselves, “Is social media worth it?” Social media marketing can be enormously effective in reaching potential customers, but you need to know how to use it. Social media marketing that [...]
Interested in running dynamic search ads in Google Ads? Dynamic search ads can save you time and help you uncover new keywords to target! However, this type of ad does limit your control as the ads manager, and can use a lot of your budget or even turn potential away customers if it's not managed [...]
When it comes to marketing your business, there are numerous reasons to move your efforts to the Internet. Among these reasons are higher return on investment (ROI), beating your competition, tracking your efforts more closely, prioritizing your ideal audience, and converting prospects to buyers more easily. Regardless of your niche, you will benefit from moving [...]
These are 3 common Google Ads issues we see when auditing accounts: 1) There are too many campaigns relative to the budget Campaigns should be getting at least 10-15 clicks per day. If the average cost per click (CPC) makes that impossible, then the keywords or services should be reevaluated, or campaigns should be consolidated [...]
Getting the most out of your website requires a diverse set of marketing skills. Generating traffic and warm leads is crucial, but your website experience won’t be optimal until it’s technically up to par. A technical SEO audit is the puzzle piece you’ve been looking for. During a technical audit you check all the aspects [...]
If you're actively running Google Ads, then you're likely familiar with Google's "Recommendations" tab. There are a lot of recommendations there, but should you apply them all? Some are useful. Others may have major detrimental effects on campaign performance. In this video, we break down which recommendations to watch out for.
