If you’re running a display remarketing campaign in Google Ads and you want to make sure that only your remarketing audience is being served those display ads, then be sure to turn off optimized targeting!
If optimized targeting is enabled, then Google will serve your ads to people who are similar to the audience that is being targeted.
However, if you are running a display remarketing campaign in Google Ads with optimized targeting turned on, then that means people outside of your remarketing list will be served your “remarketing” display ads.
This setting is turned on by default, but can only be configured in ad group settings.
If you would like to get a comprehensive list of other simple but necessary Google Ads optimizations, sign up to receive our Ultimate Google Ads Checklist.
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Hey this is Riley with Main Street ROI
and today I just wanted to quickly go
over one of the top mistakes that I see
people making with regard to display
campaigns and something called optimized
so optimized targeting is a setting
that’s on by default and what optimized
targeting does is it allows Google the
ability to show your ads to people
outside of the audience targeting that
you have set up already
and maybe find a test except when it
comes to a remarketing campaign so if
you are remarketing to people with a
display campaign and optimized targeting
is turned on then Google is showing your
ads to your remarketing audience and
people who are like that who it also
thinks will convert and that kind of
defeats the whole purpose of having a
remarketing campaign to just Target
those specific people if Google is going
to do that so I’m going to show you how
to turn that setting off so this is
actually an ad group level setting
so here I have the campaign selected so
I’m just I’m going to select the ad
group here and go to settings
and you have to click edit add group
which is going to take you to another
page and this is where you turn it off
been turned off in this account it’s on
by default but um definitely recommend
turning that off for remarketing
campaigns specifically now if you did
want to see how this setting
compares to your actual targeting Google
will kind of show you generally
what that looks like so if you just
select the campaign again go to
this is it right here so total expansion
and optimized targeting
and you know Google’s not going to tell
you exactly who it’s targeting but this
is it’ll kind of give you an idea about
how it’s performing versus the targeting
that you have set up and then you can
kind of determine you know if you want
to keep it or not so I hope this has
been helpful I hope you go out and
implement this and of course if you have
any questions please reach out