Interested in running dynamic search ads in Google Ads?
Dynamic search ads can save you time and help you uncover new keywords to target!
However, this type of ad does limit your control as the ads manager, and can use a lot of your budget or even turn potential away customers if it’s not managed properly.
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Video Transcription
0:06
Today’s marketing tip has to do with dynamic
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search ads many of you might be using
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these out of convenience or ease of
0:13
setup but today we’re going to be
0:15
looking into if they’re really as good
0:17
as they may seem
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so Dynamic search ads which are seen
0:21
currently on Google or Bing
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use add headlines and landing pages that
0:27
your website already has and dynamically
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creates ad content based on your website
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so this is going to be ideal for people
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with well-built websites with good SEO
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or a large inventory of product that
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it’s going to be a little bit more
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difficult to actually create you know
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hundreds of ads for each of these
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products or for each of your 100
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products
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um with these ad groups you do not have
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to map your keywords it’s going to scan
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your website and look for search phrases
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and try and match those with searches
1:01
that people are already making which can
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be a huge Time Saver and we’ll go into
1:06
how to create these ad groups here so
1:10
you’re going to go to a normal ad group
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creation you’re just going to switch it
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from standard over to Dynamic
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and then once you get here it’s going to
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ask you what web pages you want to
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Target so as you can see Google already
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knows what our website is it’s going to
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suggest a few landing pages which is
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typically the pages that are already
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landing pages within other AD groups in
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your account you can also choose
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specific URLs or Target different web
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pages via rules so you could use exact
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URLs if there’s one web page that you
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have that you really want to focus on
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but you don’t know how to get the Right
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audience there or you can create rules
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to Target web pages so as I was saying
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earlier if you have hundreds of
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different products and you want to
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create Dynamic ad groups to Target
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different sections of these products so
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for example if you created a rule where
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the URL has to contain backslash
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products backslash lawnmowers you’re
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only looking at your lawnmower products
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add another one you could do backslash
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products backslash
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Beauty needs you know if you’re a
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Walmart type store or something along
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those lines that has a wide variety of
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products this can help you narrow those
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down you can also select all web pages
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which as it says literally allows your
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Google to scan every single page on your
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website to create these ads so when
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you’re setting these up it’s just going
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to ask you for two descriptions and then
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it will really dynamically create the
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rest for you so as you can see these are
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much simpler to set up in terms of time
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or brainstorming for keywords headlines
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all of that but
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um you know as you can see we do lose a
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lot of control so responsive search ads
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can be really good for ease of setup
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they can show relevant ads to interested
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customers with a little less work on
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your end and they can help you identify
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new audiences or keywords you could
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potentially be missing but with that
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lack of control we do really you know as
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I said lose a lot of control so with
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this because Google determines the ads
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you really do have to spend a lot of
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time looking at Search keywords to
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create exclusions negative keywords just
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make sure that these are relevant for
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what people are actually searching for
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um you also could potentially end up
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with mismatched headlines or content
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um to the descriptions so for example if
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we put in a description here that only
3:54
talks about lawn mowers but our URLs are
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set to Target all of our products the
4:00
description and the headline and the
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website content might not match which
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might create confusion or frustration
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among your Searchers so you really do
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want to make sure you’re very mindful of
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all of these things while you’re setting
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these up especially because these can
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really eat your budget if they’re not
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controlled if you are allowing it to bid
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on every single keyword and pop up
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wherever it can really really start to
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you know take a toll on your budget that
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could be spent on different ad groups
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so I hope you found this helpful today
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and have a better idea of how to use
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Dynamic search ads for your own business
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as well as control them to make the most
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of your budget if you’d like some more
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helpful tips to improve grab a copy of
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our free Google ads checklist at the end
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of this video and we really appreciate
4:48
you watching our Main Street marketing
4:50
tips thanks bye
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