If you've tried to keep up with SEO over the years, you know the landscape never stops shifting. Algorithm updates, AI overviews, zero-click searches, voice search, schema markup. The list of things you're supposed to care about keeps growing, and most of it sounds like a foreign language if you're running a business and not [...]
If you are a small business owner, chances are someone has told you that you need to be more active on social media. Maybe it was a marketing consultant. Maybe it was a competitor's Instagram feed that made you feel like you were falling behind. Or maybe it was just the nagging sense that everyone [...]
Think of your website as another salesperson on your team. One who works 24 hours a day, seven days a week, never takes a sick day, and talks to every single person who walks through the door. Sounds great, right? But here is the catch. Unlike a human salesperson, your website can only say what [...]
If you want to improve your visibility in Google, the first step is to figure out which searches you want to be visible for. That might sound obvious, but it is the step most small business owners skip. Most businesses have some idea of what they want to rank for. They have a few "dream [...]
I have a question for you. If you played 18 holes of golf and never kept score, how would you know if you were getting better? You would not. You might feel like you had a good round, but you would have no way to compare it to last month, last year, or the round [...]
If you run a local business, local SEO is probably the single best marketing investment you can make right now. That might sound like a bold claim, so let me explain why. Why Local SEO Is Worth the Investment First, Google is the new Yellow Pages. A stunning 97% of people search for local businesses [...]
Think of your email list like a bank account. Every time you send your subscribers something genuinely useful, you are making a deposit. A helpful tip, an interesting article, a behind-the-scenes look at how your business works. Each one adds a little bit of trust and goodwill to the account. Every time you ask your [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
Phil Frost and I have spent more than 15 years running our own agency and working with more than 50 agency partners along the way. Over that time, we've noticed that the agencies that grow sustainably and the ones that stay stuck tend to separate around the same three things. We call it The Agency [...]
If you’ve been following along with our recent articles, you know The Growth Formula, you’ve thought about which marketing channels make sense for your business, and you’ve started thinking about budget. That’s real progress. But there’s a question that comes right after all of that, and it’s one I get asked constantly: who’s actually going [...]
