Image Source: google.com What's the fastest way to attract new customers to your business? Without a doubt, my answer is... Google AdWords With AdWords, you can have ads up and running in minutes. And get in front of potential customers. “But wait a minute,” you might be thinking. “You can get other types of ads [...]
Source: yehtechnologies.com I had a great Thanksgiving yesterday with my family, and I hope you did too. Over the past week, Phil and I have been thinking about what we’re grateful for. And we’ve been thinking about helping those in need. And now we’re going to take another step back and talk about your mission. [...]
We’re going to have some fun with marketing today. :) I’ll show you how a silly cartoon can help you increase response to your marketing messages AND generate more testimonials and referrals from happy customers... But First, Some Bad News Your customers are selfish! They don’t care about you, your company or your products [...]
Source: http://momentslater.blogspot.com Right now is the perfect time to start planning your moves for 2013. I realize it might seem a little early since there are still a couple months left in 2012... But if you start planning now, you can hit the ground running on January 1st with a clear plan to increase your [...]
This is a guest post by Jana Fung of MixRank So you have a campaign that's been fairly successful for some time. Your ads and targeting are relevant to your audience, and you're getting a steady conversion rate. But, over time, your campaign invariably starts to saturate the market. You see conversion rates begin to [...]
Last week I wrote about a letter I received from San Francisco’s Museums of Fine Art, and why I didn’t respond. The big mistake that letter made was it didn’t answer the #1 question in my head: Why are you sending me this? The sender didn’t explain why she was writing to me and why [...]
As marketing expert Dan Kennedy says, the worst number in marketing is 1. If you’re relying on 1 source for all of your leads and new customers, you’re setting yourself up for trouble. Source: Skypower Below, I’ve listed 31 different ways to get new customers. As you go through the list, think: how can you [...]
Recently, I was advising a potential client about their online advertising strategy. As I started listing the steps we take to build a profitable campaign, I realized it would be helpful to share our methodology with other people, so I’ve decided to post it here on the blog. Step 1. Identify Your Ideal Customer [...]
Last week, I was creating a new Google AdWords campaign for a client of ours, a very large (multi-billion) medical device company. As I was brainstorming hooks for the ads, I was reminded of Eugene Schwartz’s book Breakthrough Advertising – one of the best books ever written on the topic of copywriting, in my opinion. [...]
If you’re new to online advertising or if you’re running an ad campaign without proper conversion tracking, then this article will help you get started. What is Conversion Tracking? Let’s start by defining a conversion. A conversion is really any action on your website that you deem valuable. For example, you may want to [...]