Over the past year, I've reviewed dozens of Google AdWords campaigns. And in the process, I've noticed people making the same mistakes over and over again. In today's article, I want to highlight one VERY common AdWords mistake that can cost you a ton of money if you're not careful... When you think about Google AdWords, [...]
Over the past few weeks, we've been giving you our SEO predictions for 2013. We’ve been explaining how Google is cracking down on manipulative SEO. Image Source: WesleyDonahue.com And as we’ve discussed, one of the big misconceptions about SEO is that it’s all about tricking or manipulating Google. But that’s an ‘old school’ mindset that [...]
Over the past year or so, Google’s been rolling out new updates like crazy, including Penguin, Panda, Google+, and so on... And recently, people in the SEO industry have been shaking in their boots. ...Is SEO Dead? Image Source: New Blood "I had lunch back in March with Adam Torkildson, one of the top SEO [...]
Image Source: Aenigmatica This week, I’ve been interviewing SEO consultants from all over the country to see if their approach is a good fit for what we teach and recommend here at Main Street ROI. (I’ve been recruiting new partners for our Main Street Marketing Network because we’re building a national referral network [...]
Online advertising is a massive and complex industry. The risks are high, but the payout is even higher -- making the temptation of media buying hard to resist. If broken into with tact and the right strategy, companies and individuals can see huge success and profits. The beauty of online advertising is that a small [...]
Image Source: Crunchy Hub I was on the phone with another SEO a couple of weeks ago and we both started sharing war stories and he laughed about how no one has anything worthwhile to say in SEO anymore. If you read a blog on link building in particular, you’ll get 700 different [...]
If you want to be successful in marketing, you should spend 50% of your time studying your competition and 50% of your time figuring out how to beat them. And so I’m going to outline a simple 3-step process to do just that... What I’m about to outline for you is very simple, but most [...]
Image Source: www.tulsafood.com Over the holidays, while “normal” people have been curling up by the fire reading novels or playing board games or watching movies, I’ve been reading The Gary Halbert Letter -- because... what else can I say... I’m a bit of a marketing nerd! In case you don’t recognize the name, Gary Halbert [...]
Image Source: IdeaSellers In this article, I’m going to share my #1 tip to increase your sales. But first, let’s take a look at what happens in a typical sales situation. 1. You invest your hard-earned money to attract qualified sales leads. 2. You make contact and determine that your prospect is willing to invest [...]
Image source: lindsayburoker.com How do you write ads that sell? Actually, it’s simple. You just TEST. The truth is, you’ll never know what message is going to generate the most response until you test it. And when you test two ads against each other, it’s pretty common to have one outperform the other by 50% [...]