As you probably know, Google AdWords is an online advertising network that lets you advertise to people when they search on Google.com or visit Google’s millions of website partners. I’ve been using AdWords since 2006 and, based on my extensive experience, I believe it is one of the best advertising tools available to small businesses. [...]
If you’re a Main Street Inner Circle member, you already know that we send a print newsletter to our members every month. That probably sounds pretty crazy coming from a digital marketing agency, but it’s true. In addition to our digital email newsletter, we actually write, print and mail a physical newsletter every single month. [...]
In a previous article, I explained why retargeting is such a great tactic for small businesses. Today, I want to briefly recap those benefits, and then move on to some common mistakes people make with retargeting campaigns. Benefits of Retargeting The first benefit of retargeting is that you can increase your conversion rates on [...]
If you’re already generating traffic to your website, then your best opportunity to increase your sales is conversion. In this article, I’m walking you through the 3-part conversion system we recommend no matter what business you’re in. The conversion system has 3 key components: Paid Offer Lead Magnet Follow-Up 1. Improve Your Paid Offer Your [...]
This is a Q&A on retargeting with Arjun Dev Arora, Founder and Chairman of ReTargeter, a retargeting solutions provider based in San Francisco, CA. @arjundarora @retargeter Can you tell us about ReTargeter? What services do you offer, and what types of businesses do you work with? ReTargeter is a full-service display advertising solution specializing in [...]
On Monday, I answered your #1 question about online marketing based on our end of the year survey. It you're on a quest to find that one, absolute best online marketing tactic, then do yourself a favor and read my last post. It'll save you from one of the biggest mistakes in online marketing. Today, [...]
This blog entry is an interview with McKay Allen, Inbound Marketing Manager at LogMyCalls. McKay is a noted marketing expert and has spoken at SMX, SES, Social Media Strategies Summit and other events across North America. What is call tracking? SMBs, agencies, and enterprise-level companies use call tracking to determine which ads, keywords, and campaigns [...]
Watch my interview with Francie Baldwin of Enfusen about about how Main Street ROI can help you stay in the loop and get educated on all things Online Marketing.
At one point, when I was fresh out of college, I was really excited to learn how to build websites. I studied HTML, CSS, Javascript, PHP, MySQL, AJAX, and a lot of other acronyms I have since completely forgotten about. My short-term obsession was probably a residual effect from studying engineering for 6 years. Plus, [...]
[Editor’s Note: In this article, Thomas shares some very useful guest blogging tips. And his story demonstrates the power and importance of persistent follow-up. Nice work, Thomas!] If you’ve read into search engine optimization (SEO) at all within the last two years then you have probably heard about guest posting or guest blogging in order [...]