There's a lot to be thankful for this November. Google has given us a lot of information over the past year to help us better serve our consumers online. Social media platforms have implemented many new features to make it easier to reach out to consumers personally. As we reflect on the past year of [...]
October is almost over, and I'm glad to report that the digital marketing news this past month wasn't too scary. There's been some new features rolled out across Google Ads, Google My Business, and Facebook. These features seem to be setting the path for better user experiences in 2019. So, here we go - October's [...]
They say a picture is worth a thousand words. Not only do photos on your website pages help to bring clarity to your content, images make content more desirable because they are visually appealing. Looking at big blocks of text isn't exactly motivating. But if you break up those blocks of text with images, most [...]
Email marketing is still one of the best marketing channels for small businesses. Despite cries that "email marketing is dead," email marketing remains an extremely effective way to reach customers -- especially when you provide people with valuable content and promotions. Just last year, the average email campaign had a nearly 25% open rate and [...]
Small business owners are always trying to gain insights about their customers. And why not? The key to making a sale is knowing who's most likely to buy. That said, it's unrealistic to survey everyone who walks through your door or visits your website -- but with Google Analytics, you don't have to. Google Analytics [...]
Email marketing is an important tool in your digital marketing toolkit. It's a great way to remind your customers about the great things your business is doing and it's also an effective tool for generating sales. However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results [...]
Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence -- just read our latest blog post on why Local SEO may be the best investment you ever make. Today we’ve decided to summarize 5 local SEO FAQs you didn't know you needed answered… or [...]
At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]
For years, the creation of marketing plans consisted of allocating budget between mostly TV, radio, direct mail, and print advertising. During the 2000s, the growth in internet usage and the introduction of social media drastically changed the marketing landscape. Digital marketing became an essential part of business success. Like every marketing channel, digital marketing has [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Kwasi Asare-Darko. How did you get into digital advertising? I came out of college working as a web developer for a friend’s startup. When one of our clients decided to try out [...]
