The 6 Best Google Analytics Tips for Small Business Owners

Small business owners are always trying to gain insights about their customers. And why not? The key to making a sale is knowing who's most likely to buy. That said, it's unrealistic to survey everyone who walks through your door or visits your website -- but with Google Analytics, you don't have to. Google Analytics [...]

By |August 6th, 2017|Categories: Uncategorized|

3 Email Marketing Tips For Small Business Success

Email marketing is an important tool in your digital marketing toolkit. It's a great way to remind your customers about the great things your business is doing and it's also an effective tool for generating sales.  However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results [...]

By |April 29th, 2017|Categories: Uncategorized|

5 Local SEO FAQs You Never Knew You Needed Answered

Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence -- just read our latest blog post on why Local SEO may be the best investment you ever make.   Today we’ve decided to summarize 5 local SEO FAQs you didn't know you needed answered… or [...]

By |April 27th, 2017|Categories: Uncategorized|

The Top 6 Reasons to Invest in Local SEO for Your Small Business

At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]

By |February 3rd, 2017|Categories: SEO, Uncategorized|Tags: , |

4 Reasons to Shift Your Marketing Budget to Digital

For years, the creation of marketing plans consisted of allocating budget between mostly TV, radio, direct mail, and print advertising. During the 2000s, the growth in internet usage and the introduction of social media drastically changed the marketing landscape. Digital marketing became an essential part of business success. Like every marketing channel, digital marketing has [...]

By |June 23rd, 2016|Categories: Strategy, Uncategorized|Tags: |

Kwasi Asare-Darko: Team Member Spotlight — May 2016

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Kwasi Asare-Darko.   How did you get into digital advertising? I came out of college working as a web developer for a friend’s startup. When one of our clients decided to try out [...]

3 Reasons to Send a Print Newsletter

If you’re a Main Street Inner Circle member, you already know that we send a print newsletter to our members every month. That probably sounds pretty crazy coming from a digital marketing agency, but it’s true. In addition to our digital email newsletter, we actually write, print and mail a physical newsletter every single month. [...]

By |June 22nd, 2014|Categories: Uncategorized|

3 Common Mistakes to Avoid With Retargeting

In a previous article, I explained why retargeting is such a great tactic for small businesses. Today, I want to briefly recap those benefits, and then move on to some common mistakes people make with retargeting campaigns.   Benefits of Retargeting The first benefit of retargeting is that you can increase your conversion rates on [...]

By |June 12th, 2014|Categories: Uncategorized|

3 Step System to Get More Leads & Sales

If you’re already generating traffic to your website, then your best opportunity to increase your sales is conversion. In this article, I’m walking you through the 3-part conversion system we recommend no matter what business you’re in. The conversion system has 3 key components: Paid Offer Lead Magnet Follow-Up 1. Improve Your Paid Offer Your [...]

By |April 20th, 2014|Categories: Uncategorized|
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