If you’re running a display remarketing campaign in Google Ads and you want to make sure that only your remarketing audience is being served those display ads, then be sure to turn off optimized targeting! If optimized targeting is enabled, then Google will serve your ads to people who are similar to the audience that [...]
Are your Google Ads search campaigns spending money on the search partners and display partners networks? Assessing your cross-network performance in Google Ads is a great way to cut costs, and ensure your advertising budget is being allocated most efficiently. Google will default to opting search campaigns into the search partners and display partners networks, [...]
Interested in running dynamic search ads in Google Ads? Dynamic search ads can save you time and help you uncover new keywords to target! However, this type of ad does limit your control as the ads manager, and can use a lot of your budget or even turn potential away customers if it's not managed [...]
These are 3 common Google Ads issues we see when auditing accounts: 1) There are too many campaigns relative to the budget Campaigns should be getting at least 10-15 clicks per day. If the average cost per click (CPC) makes that impossible, then the keywords or services should be reevaluated, or campaigns should be consolidated [...]
If you're actively running Google Ads, then you're likely familiar with Google's "Recommendations" tab. There are a lot of recommendations there, but should you apply them all? Some are useful. Others may have major detrimental effects on campaign performance. In this video, we break down which recommendations to watch out for.
Choosing the right bidding strategy for your Google Ads campaigns is a crucial decision! Does your current bidding strategy align with your marketing goals? Are you missing out on ad impressions because keyword bids are set too low? Are you missing out on clicks because your cost per click (CPC) is too high? These are all questions that should be explored, and your bidding strategy is a great place to start.
In this video, we review how to use click-through rate, as well as Google's expected click-through rate, to improve your ad rank in Google Ads. Expected click-through rate is one of the components of Google's keyword quality score calculation, and is crucial to work towards improving. If click-through rate is low, then testing new ad copy is likely the next step.
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
How much attention are your search ads getting? The search impression share metric in Google Ads shows just how often your ads are appearing. There are also search impression share metrics designed to show how often your ads appeared at the top of the page or at the absolute top of the page.
Is bidding on your own business name in Google Ads the right move? Of course, the answer is "it depends." However, for most small businesses this is not the best use of your money on Google Ads. If someone is searching for your business by name, then they are already aware of your business and likely an existing customer. Why pay for traffic from existing customers when that budget can instead be used to prospect for new customers?
