Learn how to make the most of your advertising budget by tailoring your Facebook Ads campaign objectives to align with your business goals. We discuss the importance of brand awareness campaigns, how to utilize engagement objectives for better ad placement, and even touch on specialized objectives like app promotions and lead generation. If you would [...]
In order to create effective carousel and single image/video ads on Facebook, we generally recommend adding at least 4-5 headlines and 3-4 primary text descriptions. Using different creative will allow Facebook to test these assets against each other to determine which assets are actually working best. If you would like to get a comprehensive list [...]
Learn how to use Meta Creative Hub to gain more insight into your ad placements before you launch. In this video, we'll be reviewing how to use the Creative Hub to create ads across Facebook and Instagram, see previews of how your ads will look across each platform, and even enable ads to start running [...]
Which targeting options are right for your Facebook ads? You can use custom audiences, remarketing audiences, and also target people based on location, age, gender (which is going away), detailed interests, and more. If you would like to get a comprehensive list of other simple but necessary Facebook ads optimizations, then sign up to receive [...]
There’s a lot of advice online about what to do if your Facebook Ads campaigns aren’t working out, but if you’re new to running ad campaigns for your small business, the real question might be: how do you know if your Facebook Ads aren’t working? There are some tell-tale signs that it’s time to make [...]
There are a lot of social media channels that have come and gone over the years, but somehow Facebook is still hanging on as the most-used platform and there’s no sign of that changing anytime soon. Even as teens flock to TikTok, their parents — i.e., the ones with the money to spend! — are [...]
Watch our latest video and learn how to start promoting your new Facebook page! Learn how to create your first ad and boost posts to your local area.
We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to [...]
“Are Facebook Ads worth it?” We hear this question a lot from small business owners who aren’t sure if they should invest in advertising on Facebook, but even after all these years (and many controversies), the popularity of Facebook shows no sign of waning, making it a worthwhile platform for many businesses. In this article, [...]
