Learn how to make the most of your advertising budget by tailoring your Facebook Ads campaign objectives to align with your business goals.
We discuss the importance of brand awareness campaigns, how to utilize engagement objectives for better ad placement, and even touch on specialized objectives like app promotions and lead generation.
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Video Transcription
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Which campaign objective should you select for your
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Facebook ads campaigns?
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So that ultimately depends on your main
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goal or objective of running the overall
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Facebook campaign
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um so I usually always recommend having
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a consistent brand awareness campaign
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running whether it’s a video or a single
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image
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um you know you can usually run those
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for a small daily budget but it’s you
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know keep it consistent stay top of mind
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you know Target your remarketing unless
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your lookalike with a brand awareness
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campaign if you are looking to drive
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actual business and sales if your
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e-commerce I usually recommend choosing
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the sales objective if you’re you know a
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service business I definitely recommend
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choosing traffic but you can also we see
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a lot of really good results choosing a
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leads campaign so for example if you’re
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running you know real estate business
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and you’re looking to get leads there
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you can choose a lead generation
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campaign and their users can fill in
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their information directly within the ad
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itself and then you can set up you know
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a third-party system like zapier where
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you can get those emails sent directly
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to you in real time if you have a mobile
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app that you want to promote there’s an
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app promotion objective and then of
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course you have your engagement
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objective which definitely helps
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Facebook looks at a you know engagement
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on ads as a part of their algorithm in
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terms of where your ads are going to
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appear so definitely you know you could
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also run an engagement campaign along
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with the awareness campaign that’ll help
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get your ads in those top ranking
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positions
