Learn how to make the most of your advertising budget by tailoring your Facebook Ads campaign objectives to align with your business goals.
We discuss the importance of brand awareness campaigns, how to utilize engagement objectives for better ad placement, and even touch on specialized objectives like app promotions and lead generation.
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If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.
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Which campaign objective should you select for your
Facebook ads campaigns?
So that ultimately depends on your main
goal or objective of running the overall
um so I usually always recommend having
a consistent brand awareness campaign
running whether it’s a video or a single
um you know you can usually run those
for a small daily budget but it’s you
know keep it consistent stay top of mind
you know Target your remarketing unless
your lookalike with a brand awareness
campaign if you are looking to drive
actual business and sales if your
e-commerce I usually recommend choosing
the sales objective if you’re you know a
service business I definitely recommend
choosing traffic but you can also we see
a lot of really good results choosing a
leads campaign so for example if you’re
running you know real estate business
and you’re looking to get leads there
you can choose a lead generation
campaign and their users can fill in
their information directly within the ad
itself and then you can set up you know
a third-party system like zapier where
you can get those emails sent directly
to you in real time if you have a mobile
app that you want to promote there’s an
app promotion objective and then of
course you have your engagement
objective which definitely helps
Facebook looks at a you know engagement
on ads as a part of their algorithm in
terms of where your ads are going to
appear so definitely you know you could
also run an engagement campaign along
with the awareness campaign that’ll help
get your ads in those top ranking