How to Use the Creative Hub in Meta Business Manager for Ad Creation

Learn how to use Meta Creative Hub to gain more insight into your ad placements before you launch.

In this video, we’ll be reviewing how to use the Creative Hub to create ads across Facebook and Instagram, see previews of how your ads will look across each platform, and even enable ads to start running campaigns.

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Video Transcription

0:04
So the creative Hub is exactly what it
0:07
sounds like it’s kind of your One-Stop
0:09
shop to see how your ads are going to
0:11
actually appear
0:13
um so you can explore different ad
0:14
formats and templates
0:17
um you can also see what ads will look
0:19
like when they appear in all of the
0:21
different placements
0:22
um you can also add teammates to work
0:25
collaboratively on these different
0:27
mock-ups and then if you do create
0:30
something that you like you can also
0:33
push those directly to the ads manager
0:35
and actually use those ads that you’ve
0:37
you know established within the Hub so
0:40
in order to get to the creative Hub once
0:42
you’re in ads manager you’re going to
0:44
scroll down on the left side of the page
0:46
until you see creative hub
0:50
so once you actually get in here you’re
0:52
gonna see any of the other ads that are
0:54
being worked on within the creative Hub
0:56
that you’re in
0:58
um and that might be you know none or
1:02
one like we’re seeing right here for
1:03
this example but if you’re working with
1:06
a large group of people it might be
1:08
um you know tons of different options
1:10
for you to actually look for look
1:12
through where to choose from
1:14
um and then as I mentioned you can also
1:16
push to ads manager so you’re going to
1:19
do that just by toggling this quick
1:21
little button right here so it’s pretty
1:23
easy to get that pushed into ads manager
1:27
so the biggest thing that we’re going to
1:29
be doing here is actually creating
1:30
mock-ups so you’re going to go ahead and
1:33
hit the create mock-up button
1:36
once we do that it’s going to bring us
1:39
into this new ad creation so there’s a
1:42
few things we’re going to want to do
1:43
here the first thing is we’re going to
1:45
want to set a new ad name the second
1:48
thing and this is incredibly important
1:50
you have to choose which Facebook page
1:53
and which Instagram page you want these
1:55
ads to actually be connected to
1:58
um so it is two options you need to
2:01
choose
2:02
um I always triple check this part just
2:05
because you can have your Facebook page
2:07
one going to one destination and your
2:10
Instagram account connected to another
2:11
destination don’t want that to happen I
2:14
have seen that happen before
2:16
um so you definitely want to make sure
2:17
you’re double checking this information
2:18
right here
2:20
next you’re going to assess your ad
2:22
format so either a single image or video
2:25
or a carousel of either two or more
2:29
scrollable images or videos
2:31
next you’re going to actually go ahead
2:33
and upload your media that you want for
2:36
this so in this case I just choose I
2:39
chose one single image when I actually
2:42
go in to select
2:45
the
2:47
um copy it’s going to have me crop it
2:49
for the different types of display
2:51
um with that it’s always a great idea to
2:53
have a few options of dimensions on your
2:56
pictures and videos just to make sure
2:58
you can cover as many placements as
3:00
possible but you can also find
3:02
information
3:04
um you know within Facebook or meta ad
3:06
support that gives you the actual ideal
3:09
dimensions for these
3:11
so once you actually get that cropped in
3:14
you’re going to continue and you’re
3:16
going to write your primary text your
3:18
headline and your description
3:21
um so your headlines exactly what it
3:22
sounds like this is going to be your
3:24
main
3:25
thing that they’re gonna view the
3:27
primary text is going to be where you
3:29
can add a little bit more detail or
3:31
context and then finally the description
3:33
this can even go a little bit further
3:36
however it is important to note that the
3:38
description will not be visible in all
3:41
of the different placements
3:43
so I typically tend to focus my text
3:46
more towards primary text or the
3:48
headline
3:49
um the description does get lost a
3:52
little bit so you want to make sure you
3:53
have all your good info in the primary
3:55
text and then finally you’re going to
3:57
pick your destination either a website
3:59
or a Facebook event
4:01
um you can have a different display link
4:02
if you are using you know some sort of
4:05
shortened or tracking URL and then
4:08
you’ll select your call to action so it
4:11
is important to note that depending on
4:12
which call to action you actually choose
4:15
you may or may not be eligible for
4:17
certain placements within the feeds
4:19
typically learn more that’s kind of the
4:22
easiest one and that is available across
4:24
all of the different feeds so once you
4:27
have all of that information entered or
4:30
even as you’re entering it you’re gonna
4:32
start to populate a bunch of different
4:35
views of what your ads might look like
4:38
in different placements so as you can
4:41
see some of them are very small some of
4:44
them are going to be more like videos
4:46
and you know it kind of makes that for
4:49
you other ones
4:51
um it’s going to be kind of like inline
4:54
text
4:56
um
4:57
so as I said it’s a ton of different
5:00
options for
5:02
um placement using meta business manager
5:04
and creative Hub
5:06
um so you can kind of preview and see
5:08
what everything will actually look like
5:10
once you you know get those all sorted
5:13
out and as you can see some of them are
5:15
only video
5:17
um so it will depend how many placements
5:19
you’ll actually see depending on that
5:23
so once you actually get that ad created
5:25
you’re going to be able to go back into
5:27
your creative Hub and actually see that
5:30
ad right there
5:32
um
5:33
it duplicated as I was doing this but
5:35
once you want to push that into ads
5:37
manager you’ll just show it in ads
5:39
manager and actually get it into an
5:41
account to enable it but this is a huge
5:45
tool if you’re looking to figure out
5:47
what your good ads are going to look
5:49
like prior to actually deploying them if
5:51
you want to see which creative works
5:53
best for which placements there’s a lot
5:57
of things you can really do here to kind
5:59
of add a little bit
6:01
more insight into your campaigns before
6:04
actually launching them
6:06
so hopefully you found this video
6:08
helpful today and are able to create new
6:11
ads within the creative Hub a little bit
6:14
easier and with a little we hope you
6:16
liked and learned a lot during this
6:18
video today and feel a little bit more
6:19
comfortable using the Facebook manager
6:22
creative Hub in order to create Facebook
6:25
ads or Instagram ads
6:28
while you’re here grab a copy of our
6:31
Facebook ads checklist and be sure to
6:33
stay tuned for more Main Street ROI
6:36
digital tips and videos.