search retargeting

/Tag:search retargeting

New Ad Technology Improves ROI By 50%

Google AdWords recently launched a beta program to test remarketing for Search ads and the early results are extremely positive.  Some advertisers are showing an increase in advertising return on investment (ROI) by as much as 50%! As you may know, I'm a huge fan of retargeting (or remarketing in Google AdWords). Until now AdWords [...]