landing page optmization

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Google AdWords Management Is More Like Bass Fishing Than King Crab Fishing

With many forms of advertising, there's not a lot of "active managing" of the campaigns.  Certainly a lot of work goes into planning the media buys and designing the ads, but then once the ads are turned on, it's more of a waiting game.  For media like TV, radio, print, and direct mail, you'll need [...]