google adwords management

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Why Negative Keywords Will Make Your AdWords Campaign More Successful

Getting your AdWords campaigns seen by more prospects is a good thing, unless those prospects have very little chances of becoming customers. That's where negative keywords can help. Negative keywords instruct AdWords not to display your ads with specific search queries. They follow all the same rules of your standard keyword lists, meaning you can specify broad-, [...]

Google AdWords Management Is More Like Bass Fishing Than King Crab Fishing

With many forms of advertising, there's not a lot of "active managing" of the campaigns.  Certainly a lot of work goes into planning the media buys and designing the ads, but then once the ads are turned on, it's more of a waiting game.  For media like TV, radio, print, and direct mail, you'll need [...]