What are some possible reasons why your site may not be ranking on Google?
If your website isn’t ranking yet, there are a few things to check first…
1) Are pages being indexed? If not, then your site is never going to rank.
2) Does Google consider your site an authoritative source for the information on your site?
3) Is your site properly organized for the keywords you’re trying to rank for?
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Video Transcription
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if
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I’m a small business owner and I’m
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finding that my website is not ranking
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on Google what are some possible reasons
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for that
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yeah so
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gosh there’s kind of like an order of
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things I would check
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um
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you know if you’re a brand new business
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and and your website’s not ranking yet
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you know the first thing I would check
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is actually just to see if if pages are
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being indexed
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um you know if Pages aren’t being
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indexed then obviously your website’s
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not going to rank no matter how good it
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is
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um by getting you know jumping over to
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to Google doing a site call and search
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for the domain name that’s usually just
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a really quick indicator of whether
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whether pages are being indexed by
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Google you can also check search console
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um as well assuming you’ve submitted
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that to search console
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um but once those two kind of once
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you’ve crossed those two off and you’re
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like okay the
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you know my my website’s indexed
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and you’re still a new business like it
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might not just be
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your time your website might not have
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enough Authority it might not have
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enough time under its belt to really get
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recognized by Google to be a
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authoritative source for whatever search
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is happening
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um so a lot of times what I will do is
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you know I’ll find what I think is the
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top keyword that I’m that I think uh
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people should be searching for so if I’m
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like a gym
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in Atlanta Georgia or maybe like let’s
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say a smaller suburb
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um I would just search for Jim and then
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city name
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and then see who comes up and then you
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know depending on what kind of tools I
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have access to we use uh ahrefs here at
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Main Street and we’ll check the domain
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authority of some of those
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domains that are showing up on page one
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um and then I’ll check the domain
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authority of of the website and if if
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there’s a significant difference between
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the two that is another potential
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indicator where
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um
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you know if you’re the paid the sites
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that are ranking on page one have a
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domain authority of like 20. and you’ve
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got a domain authority of zero then you
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might not be in Google search index just
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because your domain authorities just
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you’re not in the right ball field yet
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um and then I would just check you know
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what keywords are existing on the site
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you know if
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are you is the site actually optimized
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for the keywords you want to show up for
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um that’s probably one of the biggest
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things we see you know with new clients
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is
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the sites just aren’t tuned up to the to
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the right keywords so even if they did
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have a good domain it’s already their
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site was indexed the site might not be
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optimized properly for the keywords that
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they actually need to be ranking for so
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those are kind of like the three
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different things I would check
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