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Then check out this segment from SEO Mastery week 3: Website Reputation.

In this clip, Kyle walks through a method of doing backlink research to uncover which sites are linking to your competitors, and how you can take advantage of that information to work towards improving your own domain authority.

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Video Transcription

0:00
Week three of SEO Mastery is now done
0:02
this presentation was on website
0:04
reputation so I have a snippet from that
0:07
presentation here and Kyle talks about
0:10
his own method for doing competitor link
0:12
research so the benefit of doing
0:14
competitor link research is that you can
0:16
see where your competitors are getting
0:19
backlinks from and also identify link
0:21
opportunities for your own website to
0:23
hopefully improve your own domain
0:25
Authority so I’m going to roll that clip
0:26
right now
0:28
[Music]
0:32
we’ll look for
0:38
so if I was
0:45
Ace Plumbing
0:47
and they’re like what
0:50
one two three four five six seven eight
0:56
nine number ten
0:59
um
0:59
I would be looking at
1:03
skip past Yelp because they’re not a
1:05
business
1:06
um
1:07
I would probably skip past Bonnie
1:09
because I think they’re much larger
1:11
but I would take like Armstrong Plumbing
1:15
then I would go over to
1:18
go over to link Explorer
1:20
the laws
1:23
and that let me see I’m just creating a
1:26
free account for that so
1:28
I’m just gonna go over
1:30
to
1:31
ahrefs
1:34
and
1:39
over the left back lengths
1:43
and then because I
1:46
let me see
1:48
shows
1:49
12 1242 backlinks
1:53
um we’re going to look at just do follow
2:00
they’re not worried about no follows
2:03
that drops me down to 568 back thanks
2:06
and then we want to do
2:10
one link per domain
2:14
so not worry about every and so now we
2:16
have 97 groups of links 97 domains
2:20
and so I’d be looking here and I’d say
2:22
oh look
2:24
these are let’s actually store them by
2:26
domain
2:27
so ahrefs calls it domain rating it’s
2:31
similar to domain Authority but it’s not
2:32
the exact same but the similar idea
2:35
um so obviously we’d see they’re listed
2:38
Home Advisor Homestead expertise
2:41
local.com top rated local
2:46
don’t know what that is
2:49
three best rated
2:51
read okay
2:53
easy local so there’s a lot of
2:56
most of their top links are from
2:59
directory submissions
3:00
so all these are just directories that
3:03
they exist in
3:04
and you know
3:06
just down the page always have a domain
3:08
rating of 74 and above
3:11
and keep on going down the page in every
3:13
research giant I believe that is another
3:16
directory
3:20
[Music]
3:22
Regional directory is a directory who
3:24
says something
3:27
um Sacramento top 10 is a local
3:29
directory
3:30
local trust plumbers directory
3:34
US cities business directories directory
3:37
so most of these looks like most of
3:41
their profile is directory submissions
3:43
there’s only seen like one or two
3:47
does customers think
3:48
that doesn’t look like a
3:52
a directory and then I think there’s one
3:55
other this
3:56
PM mag
3:58
um also not a directory so
4:02
and we would just kind of rinse and
4:03
repeat as we go down to the list so it’s
4:05
like adjust Plumbing let’s see how
4:07
Jeff’s doing
4:14
he only has 22 domain backlinks and you
4:17
see top rated local find that local
4:19
research Giant
4:21
Regional directory top 10. so you’re
4:24
seeing some of the same exact links
4:27
but this one has 22
4:29
and it was below
4:32
Armstrong was 1097.
4:35
um
4:36
these are home pages so they’re going to
4:38
have a little bit more authority to
4:39
think that in this page right here which
4:41
is an interior page
4:44
but if we just drop down to Ace Plumbing
4:46
which is also an interior page
4:51
just kind of curious to see
4:55
let’s look at the interior page first
4:58
I’m assuming so I can have my menu
4:59
because it is an integrated page
5:02
generally speaking most backlinks are
5:04
concentrated to The Domain itself
5:07
so I’m just doing this just to kind of
5:09
show what that
5:12
the difference looks like
5:16
it doesn’t look like I liked it
5:20
it’s interesting
5:26
all right let’s try that again
5:34
nothing all right let’s just go ahead
5:36
and go straight to the domain
5:39
okay wow
5:42
785.
5:45
that is wild
5:48
so you can kind of see Homestead Life
5:50
Hacker so that is a guest Post New York
5:52
mag that’s a guest post
5:55
expertise that is a directory puppy
5:57
mechanics
5:59
a guest post or mention
6:02
um local Yahoo and I guess code or sorry
6:04
directory top grade local vote directory
6:08
to find local directory local directory
6:11
so
6:14
flatbreaker.com
6:17
syndicated
6:19
um best of the world that’s the national
6:22
direct we showed earlier
6:24
so there’s there’s a
6:28
good number of directories but there’s
6:30
also guest posts mentioned in here quite
6:33
a few of them
6:34
and you can kind of see here they have a
6:37
lot of Fairly High
6:39
domain like links from high domain
6:42
reading domains
6:50
so
6:51
um a lot of times what I will do is I
6:52
will
6:53
export the competitors links and then
6:56
analyze those so my process generally is
6:59
I will actually go through I use ahrefs
7:02
I like that then for doing building
7:05
research
7:06
I’ll just do exactly like that and
7:09
the this website I’m working on the
7:12
website I’m working on I will look at
7:14
I’ll have all those their links in a
7:17
spreadsheet and then as I’m going
7:19
through
7:21
you know this right here I’ll go one by
7:24
one
7:25
and I’ll say okay is this domain listed
7:28
in
7:29
my client’s list and if it’s not well
7:32
had the potential
7:34
if it is I’ll ignore it and just move on
7:36
it’s like flight hackers there I’ll
7:38
ignore it it’s not all added
7:40
as I’m adding them I’m also documenting
7:42
the domain rating because I like knowing
7:45
that and then I will make a note as what
7:47
kind of Link this actually is I’m
7:50
generally speaking out also copy the
7:52
link itself
7:54
um so this I’d probably mark down listen
7:56
to homesite.com that whole URL
7:58
and then I would make a note the domain
8:01
ratings and then I would probably put
8:02
directory listing
8:04
I get the life hacker copy that link
8:06
copy domain rating and puts guest post
8:09
and that way as I’m after I’m done
8:12
auditing all the different competitor
8:14
websites I’ve developed this what can be
8:18
a massive list I’ve worked on lists that
8:21
have had hundreds of Link building
8:22
opportunities
8:24
held in sort them by the type of
8:26
opportunity
8:27
and then start going through those
8:29
individually because a lot of times it’s
8:32
just easier to
8:33
you know to go through a lot of Link
8:35
building
8:36
or like directory submissions at one
8:39
time
8:39
and then move on to guest posting
8:43
um you’re just kind of get in certain
8:44
modes to make the work a little bit more
8:46
efficient