Creating schema markup to add to your website is easier than you think.
Check out this snippet from week 2 of our SEO Mastery webinar series where Kyle breaks down the tool he uses to create schema markup quickly.
No coding knowledge is required to do this!
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Video Transcription
0:00
Hey so we just got off week two of our
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one thousand dollar SEO master class and
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Kyle shared this really great tip for
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how to create schema markup code for
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your website so the benefit of adding
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schema is that it allows search engines
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to more easily find and rank your
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content and you don’t need any coding
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knowledge to to create it using this
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method so I’m going to share that clip
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right now
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let’s go over here to this website
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steem and markup generator
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extension local business if we are in
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fact a local business there are going to
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be times when you are a specific local
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business
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you know if you’re a Automotive business
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or a
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food establishment it’s such a fun
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way to think of that
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you could be a legal service
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yeah or travel you know there’s tons of
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these if you don’t find that you fit one
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of these which is really common most
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time we actually just only do local
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business
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um you just keep it as local business
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put your name in here
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the image URL which would be
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the URL of your logo
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so if we were to look at Main Street ROI
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we want the URL to this image right here
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which
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I right click copy the image address
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if I click on that and open a new tab
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you can see it’s just a logo
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add in our URL
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which is just
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right there our phone number our price
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range
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some of the validators like it when you
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have something here but they it’s really
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kind of unknown what should go there so
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usually I throw in two dollar signs
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because that’s similar to what I’ve seen
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across the internet
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um we put our street address our city
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our ZIP code our country
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six our state
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New York we can skip latitude and
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longitude and we can skip other things
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as well that you can you can fill them
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out if you want for sure you add opening
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hours
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you can add social profiles you can add
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departments
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but most time the bear Essentials is
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works perfectly fine
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but
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um having your phone number your street
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City ZIP and your name
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so
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yeah that’s true
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we want those to be consistent
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everywhere
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and we also want to send a signal to
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Google this is we we claim we are we’re
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claiming our name our phone and our
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address
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to be we want this information to to
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match what shows up
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all right so that’s
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now whatever shows up in our Google
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business profile we want that to match
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up there as well
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okay so we got a question what exactly
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is schema schema is is essentially a way
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that we can send information to Google
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and other websites
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um
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that is formatted in certain way so that
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um
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that we can be specific so for for
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example schema markup
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looks like this over here this is one
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way of doing it at least which is the
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the Json method which is the most common
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method
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um there are different things that you
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might want to tell Google and other
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other websites
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um in this case we want to tell Google
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this is a local business
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and because it’s a local business we
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want to actually specify what’s our logo
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what’s our URL
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what’s our address
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and that way
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Google and other other search engines
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and crawlers don’t have to search our
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sites to try and figure it out
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themselves
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because we want to be specific and let
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them know directly but we don’t want to
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have to go to all of them specifically
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and tell them so this is our way of
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saying like hey this is this is who we
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are and whoever’s coming to look at it
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they’ll know exactly because we put this
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on our site
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um there are other different kind of
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types of markup
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most commonly we use organization markup
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which says we are a company a business
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essentially
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um if you’re an e-commerce store you’ll
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probably use product markup
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product markup will help
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um let’s see
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so I was searching for PVC pipe cutter
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technically
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it would help you show up here actually
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could also help you show up
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here
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yeah so different variations of the
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search results
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it allows you to show up in those
