Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Kwasi Asare-Darko.



How did you get into digital advertising?

I came out of college working as a web developer for a friend’s startup. When one of our clients decided to try out SEO and AdWords one day, I decided to learn and run his AdWords account. As more clients signed up and we had difficulty hiring for that role, I took over the digital advertising role permanently.


What do you like most about working with small business clients?

I like creating relationships that last and being able to learn and understand their business thoroughly. The impact you make on these businesses is also a lot stronger.  


What do you like most about working at Main Street ROI?

I like the fact that we do not only elevate small businesses through digital advertising, but also educate them to know what to look for, what to expect and how to achieve results.


What do you like to do outside of the office?

I play soccer every weekend, travel when I can and recently, go off-roading.


What advertising trend are you most excited about for small businesses (and why)?

Mobile and video advertising. Most small businesses are going to grow this way and this is the golden age for both advertising trends. It also helps that they are both rooted in social media advertising.