Small Business Digital Marketing Case Studies

Case Studies

SEO Case Studies

SEO Case Study #1:
Organic Search Engine Traffic Has Tripled, And
The Website Now Generates 2X More Leads

Traffic:

Leads:

Background: Client Not Getting Found in Google

Our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in Google and he was nowhere to be found.He knew he was missing out on new business every year simply because prospective customers were choosing his competitors that ranked on the first page of Google. Prospective customers are searching “paving contractors”, “asphalt paving”, and “asphalt crack repair” every single day and our client was losing that business.

Solution: Optimized Website, Built Citations & Links, and Developed Fresh Content

The first step we took was to complete what we call the SEO Tune-Up. The SEO Tune-Up includes the following:

Keyword and competitor research to identify the best search opportunities
Edits to core pages of the website
Creation of new core pages to target additional “buying-intent” keywords
Creation of new informational pages to target “research-intent” keywords
Fix all technical issues like site speed, mobile optimized pages, broken links, missing schema, duplicate pages
Set up and verify Google My Business profile
Set up Google Analytics and Search Console to track performance

In other words, we cleaned up the on-page SEO. On-page SEO is everything on your website that affects your rankings. Since you’re in full control over your on-page SEO, this is usually your biggest leverage point.

Next, we switched our focus from on-page SEO over to off-page SEO. Off-page SEO is everything off of your website that affects your rankings. For example, you’ve probably already heard that citations and links on other websites can boost your search engine rankings. Those are both examples of off-page SEO factors.

Finally, we began developing more content on the website via blog articles and Frequently Asked Question section, in order to provide the website with more opportunities to get found in search results.

Results: Dramatic Increase in SEO Rankings, Traffic & Conversions

Keyword rankings have been very strong. Initially the client only ranked on the first page for a handful of terms, and now the website ranks #1 in Google locally for 12 priority terms. The website now generated 3X more traffic and 2X more leads versus when we started our work.

SEO Case Study #2:
3X Increase in SEO Traffic, 6X Increase in Leads

Challenge: Website Not Optimized for Keywords

When the client came to us for help, their website was not optimized for search engines. As a result, their website was not appearing at the top of Google for relevant search terms. When we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.

What We Did:

Audited the Website: First, we audited the website to identify all of the specific issues that were preventing the website from ranking high in the search engines. Based on that audit, we created our custom search engine optimization plan.
Keyword Research: Next, we conducted research to identify the specific terms that prospective customers would use to find the client’s products when searching in Google.
Keyword Optimization: We identified specific edits we could make to the website in order to help various pages rank higher in Google. Then, since our client had its own web development team, our client’s web developers implemented the website edits that we had documented.
Link Building: Because inbound links (links from other website pointing to your website) are a major factor in search engine rankings, we dedicated a lot of resources towards building new links to the website. We submitted the client to relevant directories, and we conducted research and outreach to request links from relevant websites. As a result, the client attracted new links to their website, and this helped improve rankings.
Content Library: Next, we researched topics for informational articles that would form a “Knowledge Center” on the client’s website. We then drafted the articles for the client’s approval, and the client’s web developers added the articles to the client’s website.

Results: Top Rankings, 3X More Traffic, 6X More Leads
As we mentioned above, when we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.

Today, the client has 10 first-page Google Rankings for priority keywords. For their top-priority keyword, the client’s website currently ranks #2 in Google.

Overall, we’ve seen a 3X increase in traffic and 6X increase in leads since we started our work.

SEO Case Study #3:
Dramatic Increase in SEO Traffic

Challenge: Website Not Mobile Friendly, Not Optimized for Search Engines, Few Links

When we first started working together, our client’s website was not mobile-friendly, and was not optimized for search engines. The website also did not have many links. As a result, the website was not showing up for many relevant terms.

Solution: Developed New Mobile-Friendly and SEO-Friendly Website, Built More Citations and Links, and Added Fresh Content

We developed a new mobile-friendly website, optimized the website for relevant keywords, built more links and citations, and continually added pages of fresh content on the website.

Results: SEO Traffic Increased By More Than 6X

After implementing our SEO strategy, we’ve seen a very positive trend in terms of their SEO traffic, as you can see in the chart below. SEO traffic has grown by more than 6 times its original level.

Google AdWords Case Studies

AdWords Case Study #1:
Lead Generation Client

Background
- Company wanted to increase online applications using Google AdWords
- We launched ads in June
What We Did
- Built 5 Google AdWords campaigns targeting their core customers
- Quickly allocated the budget to the top performing campaigns
- Turned off ads during days/times that did not perform well
- Optimized bids per device
Results
- Increased conversions from 22 in June to 98 in Sept (345% increase!)
- Decreased cost/conv from $69 in June to $51 in Sept (35% decrease!)

AdWords Case Study #2:
E-Commerce Client

Background
- Client was advertising, but did not have revenue tracking set up correctly
What We Did
- Installed AdWords revenue tracking right away
- Used revenue data to optimize the campaign
- - Turned off campaigns that were not profitable
  - Allocated more budget to the most profitable campaigns
Results
- In Feb, ad spend was $11,016, revenue was $48,535
- In Sep, ad spend reduced by $8,100, revenue increased to $87,628
- - 81% increase in revenue from a 36% decrease in ad spend!

Facebook Ads

Case Study:
E-Commerce Client

Background
- Client was not yet advertising and wanted to drive sales using Facebook Ads
What We Did
- Set up the following targeted campaigns:
- - Remarketing
  - - Targets previous site visitors
  - Demographic and interest targeting
  - - Targets gender, age, education level, income level, interests (Boho-chic, Shopping and fashion, Hippie, Online shopping, Fashion & Dresses, Mini Dresses, Summer Wear, etc.)
  - Competitor targeting
  - - Targets gender, age, and people who’ve shown interest in competing brands
  - Demographic and behavioral targeting
  - - Targets gender, age, education level, income level, behaviors (Womens fashion & apparel buyers, Fashionistas, High-ticket apparel and accessories or Mid-ticket apparel and accessories, online buyers, etc.)
  - Lookalike targeting
  - - Targets gender, age, education level, income level, and those with other similar characteristics to past site buyers
- Results
- - Generated $277K from $9.5K ad spend in the first year working together
  - Generated $26K in revenue from a $1K investment during the first month of spend
  - Increased revenue to $52K in the second month of spend without increasing ad investment

Email Marketing Case Studies

Email Case Study #1:
Chiropractor

Background
- Client, a newly practicing chiropractor, had a small list of 45 prospective patients, generated from SEO, AdWords, referrals and networking.
What We Did
- Drafted a 3-email sequence offering a 50%-off “Summer Tune-Up” service for new patients with a defined start and end date. The sequence announced the promotion, announced the deadline, and reminded about the deadline.
Results
- Our client generated more than $1,000 revenue from the campaign, as a result of people taking advantage of the initial 50%-off tune-up service as well as upgrades to additional services.

Email Case Study #2:
Medical Device Company

Background
- Client had a list of 14,000 customers
- The customers had not been emailed for 12+ months so the list was cold.
What We Did
- We drafted and sent a “warm up” email to remind the customers about our client’s business and explain that we will be following up with promotional emails.
- Then, we ran a 4-day email promotion to the email list, offering a sale on a refurbished device (for $99 versus the $399 original retail price). The offer had a limited quantity of devices available and a limited deadline to take advantage of the reduced refurbished price.
Results
- The client generated more than $20,000 in sales via our email marketing campaigns.

WordPress Development Examples

Below are screenshots of websites we’ve built:

Yoga Studio

Paving Company

Waste Disposal Company

Phil and the Main Street ROI team have been integral in helping me get my small business viable. I’m a doctor in private practice, not a businessman, so having someone like Phil behind my marketing campaign really allowed me to focus on my work, without having to worry about promoting my business.

Dr. Sean O’Grady Chiropractor, San Francisco San Francisco, CA November 13, 2018

Phil always has some great advice on things that I need help with, particularly Facebook and Google AdWords. I took a valuable seminar given by him yesterday. He literally laid out all the tactics in a worksheet. The only thing missing was how to accomplish the most important of these things if you have little time or budget. But even at that, he had some good advice on which of the tactics to execute first and how to do it. Good stuff. Thanks Phil.

Jon Garner Marketing Consultant, Garner Communications Costa Mesa, California October 13, 2017

Before I started working with Main street ROI, my website was nowhere to be found. I knew there were potential clients searching for my services, but since no one could find my website, I was not getting any new business. Main Street ROI showed me how to improve my website and gave me other strategies that caused my website to be noticed. Today, my website is the very first listing for many keywords and I’m getting phone calls every day from prospective clients. I highly recommend Main Street ROI to any business owner seeking to increase its business from internet exposure.

Peter Roach Principal of Peter T. Roach & Associates, P.C. Syosset, New York October 13, 2017

I am owner of Colchin Automotive Inc. in Arvada Colorado, I know little about SEO and all the related activities but I know I must align my company with good people to help with marketing. We signed on with MSROI on the advice of our marketing agent. Morgan Gertler is our account rep and has done a great job with communicating everything MSROI is doing and my responsibilities on the road to improve our ranking on Google. As we all know SEO is an ongoing and ever-changing endeavor, so to commit to a long-term investment in marketing is scary. Phil Frost frequently hosts webinars on various topics – he speaks with confidence, knowledge and experience. I highly recommend anyone running a small to medium company to connect with MSROI – they’ll tell you what they can do for you. They seem like good people, they love what they do and they respond to email and phone calls promptly. Thank you Morgan!

Todd Colchin Owner, Colchin Automotive, Inc. Arvada, Colorado October 13, 2017

Main Street ROI produces results. I was most impressed with how thorough Peter was at our initial appointment. He is an excellent listener, and by our next meeting, I found that his approach to internet marketing was different…and brilliant. The combination of results you might imagine a large machine-type web firm would yield, paired with a process that I would closely compare to ‘having to show my work on an algebra test’ inspired confidence and trust. Working with these guys has improved my business, and they have made it easy. They are a pleasure to work with, high communication, and have my best interest in mind. Most importantly of all, I never feel like I’m talking to a “hired-gun” when I email these guys; I value and consider them a part of my team.

Jordan Conover Owner, Hartford Fence Company West Hartford, CT October 13, 2017