Background: Client Not Getting Found in Google

Our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in Google and he was nowhere to be found.He knew he was missing out on new business every year simply because prospective customers were choosing his competitors that ranked on the first page of Google.  Prospective customers are searching “paving contractors”, “asphalt paving”, and “asphalt crack repair” every single day and our client was losing that business.

Solution: Optimized Website, Built Citations & Links, and Developed Fresh Content

The first step we took was to complete what we call the SEO Tune-Up.  The SEO Tune-Up includes the following:

• Keyword and competitor research to identify the best search opportunities
• Edits to core pages of the website
• Creation of new core pages to target additional “buying-intent” keywords
• Creation of new informational pages to target “research-intent” keywords
• Fix all technical issues like site speed, mobile optimized pages, broken links, missing schema, duplicate pages
• Set up and verify Google My Business profile
• Set up Google Analytics and Search Console to track performance

In other words, we cleaned up the on-page SEO.  On-page SEO is everything on your website that affects your rankings.  Since you’re in full control over your on-page SEO, this is usually your biggest leverage point.

Next, we switched our focus from on-page SEO over to off-page SEO.  Off-page SEO is everything off of your website that affects your rankings.  For example, you’ve probably already heard that citations and links on other websites can boost your search engine rankings.  Those are both examples of off-page SEO factors.

Finally, we began developing more content on the website via blog articles and Frequently Asked Question section, in order to provide the website with more opportunities to get found in search results.

Results: Dramatic Increase in SEO Rankings, Traffic & Conversions

Keyword rankings have been very strong. Initially the client only ranked on the first page for a handful of terms, and now the website ranks #1 in Google locally for 12 priority terms. The website now generated 3X more traffic and 2X more leads versus when we started our work.

Challenge: Website Not Optimized for Keywords

When the client came to us for help, their website was not optimized for search engines. As a result, their website was not appearing at the top of Google for relevant search terms. When we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.

What We Did:

• Audited the Website: First, we audited the website to identify all of the specific issues that were preventing the website from ranking high in the search engines. Based on that audit, we created our custom search engine optimization plan.
• Keyword Research: Next, we conducted research to identify the specific terms that prospective customers would use to find the client’s products when searching in Google.
• Keyword Optimization: We identified specific edits we could make to the website in order to help various pages rank higher in Google. Then, since our client had its own web development team, our client’s web developers implemented the website edits that we had documented.
• Link Building: Because inbound links (links from other website pointing to your website) are a major factor in search engine rankings, we dedicated a lot of resources towards building new links to the website. We submitted the client to relevant directories, and we conducted research and outreach to request links from relevant websites. As a result, the client attracted new links to their website, and this helped improve rankings.
• Content Library: Next, we researched topics for informational articles that would form a “Knowledge Center” on the client’s website. We then drafted the articles for the client’s approval, and the client’s web developers added the articles to the client’s website.

Results: Top Rankings, 3X More Traffic, 6X More Leads
As we mentioned above, when we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.

Today, the client has 10 first-page Google Rankings for priority keywords. For their top-priority keyword, the client’s website currently ranks #2 in Google.

Overall, we’ve seen a 3X increase in traffic and 6X increase in leads since we started our work.

Challenge: Website Not Mobile Friendly, Not Optimized for Search Engines, Few Links

When we first started working together, our client’s website was not mobile-friendly, and was not optimized for search engines. The website also did not have many links. As a result, the website was not showing up for many relevant terms.

Solution: Developed New Mobile-Friendly and SEO-Friendly Website, Built More Citations and Links, and Added Fresh Content

We developed a new mobile-friendly website, optimized the website for relevant keywords, built more links and citations, and continually added pages of fresh content on the website.

Results: SEO Traffic Increased By More Than 6X

After implementing our SEO strategy, we’ve seen a very positive trend in terms of their SEO traffic, as you can see in the chart below. SEO traffic has grown by more than 6 times its original level.