SEO Case Study: Small Law Firm

Organic search traffic levels have increased 3X and leads have increased 2.5X


We started working with a small Texas law firm that specializes in family law. The firm was well established but the website was not optimized properly for relevant keywords.


What We Did

  • We conducted a website audit, keyword research, and competitor analysis to identify content and backlinking opportunities.
  • We documented SEO edits and implemented the edits on the website.
  • We also drafted expanded content and added more subpages on the website for specific services.
  • We have also continually drafted blog posts.
  • We built new links to the website.


Website rankings have significantly improved, and the website is ranking in the top 3 positions for dozens of keywords.

Even more importantly, organic search traffic and leads (contact form submissions, click-to-call, click-to-email) have increased as well.

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