SEO Case Study: Manufacturing Business
3X Increase in SEO Traffic, 6X Increase in Leads
Background
Website Not Optimized for Keywords
When the client came to us for help, their website was not optimized for search engines. As a result, their website was not appearing at the top of Google for relevant search terms. When we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.
Solution
What We Did
- Audited the Website: First, we audited the website to identify all of the specific issues that were preventing the website from ranking high in the search engines. Based on that audit, we created our custom search engine optimization plan.
- Keyword Research: Next, we conducted research to identify the specific terms that prospective customers would use to find the client’s products when searching in Google.
- Keyword Optimization: We identified specific edits we could make to the website in order to help various pages rank higher in Google. Then, since our client had its own web development team, our client’s web developers implemented the website edits that we had documented.
- Link Building: Because inbound links (links from other website pointing to your website) are a major factor in search engine rankings, we dedicated a lot of resources towards building new links to the website. We submitted the client to relevant directories, and we conducted research and outreach to request links from relevant websites. As a result, the client attracted new links to their website, and this helped improve rankings.
- Content Library: Next, we researched topics for informational articles that would form a “Knowledge Center” on the client’s website. We then drafted the articles for the client’s approval, and the client’s web developers added the articles to the client’s website.
Results
Top Rankings, 3X More Traffic, 6X More Leads
As we mentioned above, when we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.
Today, the client has 10 first-page Google Rankings for priority keywords. For their top-priority keyword, the client’s website currently ranks #2 in Google.
Overall, we’ve seen a 3X increase in traffic and 6X increase in leads since we started our work.
Need help with SEO?
Click here to learn more about our SEO services or click below to request an SEO quote.