SEO Case Study: Photographer
Background
When our photographer client came to us, she had moved from one side of the country to the other, and needed help establishing rankings in a new geographic area. The website had some first-page rankings, but we were brought on to help improve rankings and grow traffic.
Below is a summary of our work:
Solution
Audit, Keyword Optimization and Technical Fixes
We started by conducting an SEO Tune-Up project, including:
- SEO website audit
- Keyword research
- Google business profile optimization
- Editing page titles, meta descriptions, headers and website copy
Based on our SEO audit, we implemented technical SEO improvements, including:
- Adding structured data (schema markup)
- Restructuring the top navigation to simplify and improve the user experience
- Restructuring some URL formats to have a more organized information architecture
- Improved website page speed
Content Development
Next, we focused on content development, including
1) Service sub-pages: We expanded content on existing services pages and also built out new sub-pages for specific services that the client offered but didn’t yet have pages for.
2) Geographic pages: We also built out several geographic landing pages for nearby towns and cities in order to build new rankings in high-priority locations within the client’s service area.
3) Blogging: We also researched blog topics and drafted blog posts. The client also drafted some blog posts for us to review, optimize and publish.
4) Content optimization: In addition, we reviewed, updated and optimized older blog posts to help them rank higher in search results. We also added new internal links between blog articles and priority landing pages in order to help priority pages rank higher.
Link Building
As part of our monthly SEO services, we also built citations (mentions of the client’s business Name, Address, and Phone number) and links to the website through directory submissions and we’ve also gained guest blogging opportunities..
Below is a screenshot of the growth in the client’s number of referring domains (linking websites) over the past year:
Referring Domains
Results
SEO Traffic Growth
As a result of our work, we’ve been able to improve rankings, gain new rankings, and grow the client’s SEO traffic over the past several months. Here’s a screenshot of the growth in organic search traffic over the past year:
Organic Search Traffic
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