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So far Phil Frost has created 433 blog entries.

[Google Ads Case Study] 5 Steps to Boost Conversions by 41% While Cutting Costs 33%

When I was reviewing one of our client's accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion.  When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion [...]

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]

The Difference Between Google Ads Search and Display Networks

To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign. [...]

[Google Ads Case Study] How Ruthless Ad Management Outperforms Equality

When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet.  It was a star because I contributed to one of our wins that year.  I also remember my older brother who had dozens of trinkets on his helmet (similar [...]

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role.  Salespeople sell.  Customer service ensures customers are happy.  The product development team improves the product.  And the list goes on and on... But what about your website?  Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

7 Deadly Sins To Avoid In Your Customer Lifecycle

Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business.  So as you go through the [...]

By |March 15th, 2019|Categories: Uncategorized|

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

[Facebook Case Study] Results From Testing 5 Different Targeting Options

If you've ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There's a seemingly infinite number of options and combinations to choose from. And if you don't have a clear plan of attack before logging in to create your campaigns, then you'll likely feel stuck and frustrated [...]

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea for my age.  I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]