Headers are crucial to a well-structured website page and you should use them. Correction - you need to use them. If you're unsure of how to use them, this article will leave you feeling much more confident about what they are and how to use them correctly on your website. About Headers Let's start with [...]
Due to the ever-changing world of SEO, there comes a time when you have to go through your website to ensure it meets best practices according to Google. While you could simply go through every single page of your site to do a SEO audit, it's not feasible for those who have websites with hundreds [...]
Rankings on search engine results pages don't matter if people aren't enticed to click on the link to your website. Since the first things people see when they look at search results are title tags and meta descriptions, they are extremely important in getting Internet users to click through to your site. Let me explain [...]
You can't judge a book by the cover may hold true, but when it comes to email subject lines, many people decide to open an email based on them. It's why email marketers often spend a considerable amount of time researching which subject lines work the best with their recipients. Email marketing has and probably [...]
It's easy to overlook the benefits of using email marketing. Many people are so focused on SEO, social media, and link building that they forget about the power of email marketing. Part of the reason is that there are many misconceptions about it. People don't think email marketing works, or at least, they don't believe [...]
Email marketing is still one of the best marketing channels for small businesses. Despite cries that "email marketing is dead," email marketing remains an extremely effective way to reach customers -- especially when you provide people with valuable content and promotions. Just last year, the average email campaign had a nearly 25% open rate and [...]
Having an email marketing list with thousands of people on it will do you no good if those people are not interested in buying your services or products. Let me tell you a story. We had a client come to us a few months ago who wanted help with his email marketing. He said that [...]
Despite years of people claiming that "email marketing is dead," it still remains one of the strongest drivers of ROI in digital marketing. From small businesses to large corporations, email marketing is a key driver in successful online sales. When I say successful, I mean that on average, email marketing sees a 122% ROI. Doesn't seem [...]
It was a good idea, but not all good ideas succeed. Google decided to eliminate review extensions in January 2018, and Google deleted the review extensions and performance data from AdWords accounts in February 2018. In place of review extensions, Google recommended sitelinks, callouts, and structured snippets extensions. How the Reviews Worked Google knows the [...]
