Your website is one of the most important marketing tools you have for your business, and of all the pages on your website, the homepage is the most important. No matter how people land on your website, odds are that they’ll end up clicking on the homepage, so making a good impression matters. You don’t [...]
The holiday season will soon be upon us. It's the time for holiday parties, carols, and of course... shopping. Holiday shopping creates an opportunity for small businesses to generate lots of sales and new clients. But, the competition is high during this time of year, so in order to capitalize on it, you have to [...]
Email marketing is the rusty old hammer of the online marketer's toolbox. But rusty old hammers never go out of style -- search through any garage or tool box, and you're likely to find one. Email isn't new or exciting and people don't typically sit at coffee shops chatting about the day's coolest emails. But [...]
Despite cries that email is ineffective or dying, a statistics report by Radicati showed that there are currently over 2.8 billion people using email, and that number is expected to grow to over 3 billion by 2020. But, with so many businesses sending out emails, getting prospects to pay attention can be tough. Email marketing [...]
One hundred and twenty-one. That’s the amount of emails that Entrepreneur claims the average person receives each day. With a number that high, it’s no wonder that for years we’ve heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn’t be further from the truth. Here [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Michael Cianciulli. How did you get into digital marketing? When I first entered college I didn’t really have an idea for what I wanted to do when I got out. Being a [...]
At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Vanessa Lane. How did you get into digital marketing? My passion for working with entrepreneurs and small business owners led me into the field of digital marketing. I had been working on a freelance [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Kaitlin Smith. How did you get into digital marketing? My degree in college was Spanish with an emphasis on business and communication. While I enjoyed Spanish, the business side has had a much bigger [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Web Developer, Kirsten Hopstaken. How did you get into technology? I have always had my strengths in math, physics and chemistry and started my education in the medical field. First for clinical laboratory and later I [...]
