Looking back on that time I spent studying coding, I see it was a total waste of my time. No one (except hardcore developers) needs to know any of that stuff. In fact, the technical side of building a website is actually the least important thing to understand. Yet, that’s where many of us get hung up. When you think of a website, you immediately think about complicated code and technology. It sounds scary and expensive.
But it doesn’t have to be! If you’re thinking about building or redesigning your website, then here are the 3 components you’ll need:
I listed them in the order that most people think about them, which happens to be in the order of least importance. I’ll briefly touch on the first two and you’ll want to spend the majority of your time focused on #3, copywriting — because your website copy is ultimately how you’ll convert visitors into paying customers.
I don’t have much to say about technology because there’s only one tool you need to know: WordPress. I can’t think of any good reason to use any other tool to build your website. Most hosting companies like GoDaddy give you the ability to install WordPress by literally clicking one button. Well, you may have to enter a username and password, but essentially you just click a button and you’ve got yourself a website.
No coding required. Click install and you’re all set with the technology side of things. If you can use Microsoft Word, then you can use WordPress to create webpages.
I don’t have much to say about design either. Go to themeforest.net and pick a design you like. This will set you back between $3 to $50-ish, so we’re not talking about a big investment in design. If you’re just getting started, then use something already available and don’t spend money customizing it. Design is important and you want your website to look professional, but again, the most important component is the copywriting. So let’s move on to that final step.
Think of your website as one of your sales people. That’s really the purpose of your website — to make sales. The reality is that an ugly website with compelling copy, a strong offer, and a lead magnet will always generate more sales and return on investment than a fancy, flashy, slick website with weak copy. Therefore, the words on your page are much more important than the technology and the design. And like I said, there really isn’t too much to worry about when it comes to technology and design, thanks to WordPress.
So if you’ve been putting off building or redesigning your website because the project is too daunting, I hope you now see it’s not as hard as it seems. First, focus on your copywriting and the offer you’re going to present on your website. Then pick a professional theme and install WordPress. I just saved you a few months of frustration and possibly tens of thousands of dollars in website development costs… You’re welcome. :)
“Guide to Websites That Sell”
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Our mission is to help small “Main Street” businesses earn a return on investment (ROI) from online marketing. And since 2010, we’ve helped hundreds of small businesses create profitable marketing campaigns. See what our clients have to say.
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