This video breaks down how to effectively determine your ad spend using Facebook’s own estimator tool in Ads Manager.

We discuss how you can input various campaign details to get estimates on reach, clicks, and even leads or sales.

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Video Transcription

0:04
Frankie when you’re setting up Facebook
0:07
ads campaigns how do you know what your
0:09
budget should be? So in terms of budget
0:13
what I usually do is I’ll go into
0:15
Facebook and set up a sample campaign
0:18
from there you can you know input what
0:20
you’d like to spend and then also input
0:22
all your targeting and then Facebook
0:24
will give you a sample of how many
0:26
people you’ll reach how many clicks
0:28
you’ll get um and if you choose you know
0:30
a sales or leads objective it’ll give
0:32
you an estimate of how many leads or
0:34
sales that you would get um I think they
0:36
go weekly by now um so I look at that
0:39
and I’ll try to determine if I need to
0:40
raise budget or Not A good rule of thumb
0:42
I would say is around a, to, 1500 per
0:45
per month per campaign that should give
0:48
you enough to gain the data that you
0:49
need to see if you need to increase de
0:52
decrease budget or even change
0:54
objectives um but definitely take you
0:56
know take advantage of Facebook’s little
0:58
estimator that they have in ads manager
1:00
that’ll show you you know for sure based
1:02
on the competition that you know is
1:03
bidding on the same target audience the
1:05
audience you want to meet uh Facebook
1:07
will give you some really good
1:08
projections
1:28
there