Digital Marketing Services for Roofing Companies

Door-to-door marketing and mailers will only get you so far when it comes to marketing your roofing business. Today’s consumers head straight to Google to research a roofer before making a commitment. What do they find when they search for your company?

If the answer is a handful of reviews and an outdated website, it’s time to get serious about digital marketing for your roofing business. At Main Street ROI, we help small businesses just like yours get the maximum return on your marketing dollars. Read on to find out why we’re the leading choice for digital marketing in the roofing industry.

Search Engine Optimization

We’ll optimize your website to help increase your rankings in Google so more potential customers can find you.

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Google Ads

We’ll set up and manage your campaigns to make sure you’re spending smart and generating as many leads and sales as possible.

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Facebook Ads

We’ll set up and manage your Facebook Ads campaigns to generate more leads and sales for your business.

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WordPress Websites

We’ll build a professionally designed, mobile-responsive WordPress website to improve your SEO and user experience (UX).

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SEO for Roofing Companies

Even if you’ve invested time and money in your website, that’s only one piece of the puzzle when it comes to your roofing company’s online footprint. Just as important is search engine optimization (SEO).

Like roofing, SEO is as much of an art as it is a science. You’ll need to create content for your website that is truly useful for your customers, incorporating the keywords people will use to find your business. Your website needs to be structured with SEO in mind, and off-site optimizations must be made to send a signal to Google that your business is legitimate and trustworthy.

If you only have the budget for one digital marketing service, it should be SEO.

Once your roofing company is ranked on the first page of Google search results, you will attract a steady flow of new customers for free. This makes SEO the best investment you can make for your business. Traditional advertising requires ongoing investment; when you stop paying, your ads stop appearing and customers stop calling. Although your SEO strategy will need to be updated as Google’s algorithms change, most of the investment is upfront. 

SEO firms have a reputation for over-promising and under-delivering. Main Street ROI is different. We are an industry authority in search engine optimization, with a proven track record for roofing companies just like yours. Our team of SEO experts uses a six-step process to create a customized SEO plan for your roofing business, starting with a comprehensive audit. Once your plan is implemented, we provide detailed tracking and reporting so you know exactly what you’re getting for your investment. Not only can we tell you how your search engine rankings have improved after our optimizations, we can even let you know how many of those pageviews lead to booked appointments.

Get a Quote for Roofing SEO Services

To find out more about SEO services for your roofing company, contact us for a quote.

Google Ads for Roofing Companies

While the goal of SEO is to get your roofing business on the first page of Google’s search results, the goal of Google Ads is to make sure your company is at the very top of that page––and to get you there fast. Google Ads (formerly known as AdWords) used in tandem with search engine optimization is the best way to guarantee a steady stream of new roofing customers month after month.

Google Ads allows you to target your preferred customers by location, age, gender, and income with laser precision. Imagine being able to display ads targeted to a specific zip code the day after a severe storm or tornado—you can even target potential customers by the time of the day that they’re searching. Print ads in local publications or digital ads on websites aren’t nearly as effective, and by the time you send out mailers or door-to-door sales staff, homeowners may have already found a roofer for the job. What sets Google Ads apart is the fact that they’re shown only to people who are actively searching for roofing services. These users are more likely to reach out to you and book an estimate, giving you the best return on your advertising investment.

Main Street ROI is a trusted leader in digital advertising. Our experienced marketing consultants manage Google Ads for roofing companies using a proven six-step process. We provide transparent monthly reporting and responsive service. It’s why Main Street ROI has an average rating of 4.9 out of 5 stars on Google.

Get a Quote for Google Ads for Roofing Companies

To find out more about Google Ads services for your roofing business, contact us for a quote.

Facebook Ads for Roofing Companies

There’s a lot to love about Facebook if you’re a roofing company looking for new customers. Nearly every demographic—age, location, income, and even interests—can be reached via targeted Facebook Ads. Not only is Facebook’s reach hard to match, but it has unparalleled advertising solutions to help small businesses like yours.

Facebook allows for precision targeting, so you can display your ads only to users likely to need roofing services. With sophisticated analytics that let you view how many visitors, leads, and calls were generated by your ads, you’ll have the real-time data you need to make the most of your digital marketing budget.

Main Street ROI’s proven system for developing effective Facebook Ad campaigns starts with in-depth audience research, followed by professional copywriting and landing page design. We don’t walk away once your campaigns are up and running, though––we continue by providing audience testing, continuous bid optimization, and detailed reporting so your campaign results improve from one month to the next.

Get a Quote for Facebook Ads for Roofing Companies

To find out more about Facebook Ads services for your roofing business, contact us for a quote.

WordPress Websites for Roofing Companies

WordPress is a website platform that is well-suited for small businesses like yours. It’s intuitive to use, so it can be managed and updated by your in-house team, it’s built with SEO in mind to bolster your search engine marketing efforts, and it offers a great deal of flexibility, with thousands of themes to choose from. 

When you use Main Street ROI for developing your roofing website, you’ll get a mobile-responsive design and blazing-fast hosting from WP Engine that’s optimized for WordPress websites. Our WordPress services include building new sites, website redesigns, and migrations from your old platform or host to WordPress and WP Engine. We understand how important your website is to your business, so you can count on us to get the job done right, with minimal interruption.

Contact Us for WordPress Website Quote

To find out more about WordPress websites for your roofing company, contact us for a quote.

5 Digital Marketing Tips for Roofing Companies

Tip #1: Start With an Ideal Customer Profile

There is a lot of information on the internet about how to create an Ideal Customer Profile, but the basic idea is that you think about the customers you’d like for your roofing business and create profiles that detail who they are, including their ages, incomes, and neighborhoods. You’ll utilize this information to target your roofing company’s digital marketing, making sure it reaches the right people.

Tip #2: Get Help When You Need It

If you can’t afford a full-time marketing director, you might feel like you have no choice but to handle digital marketing yourself or hand it off to another team member who may not have the experience needed for success. There’s another option, though—outsource the work to a digital marketing firm that specializes in digital marketing for roofing companies. There’s no trial-and-error or learning curve when you hire experienced digital marketing professionals.

Tip #3: Combine SEO and Ads for Best Results

Many roofing company owners ask us if they are better off spending on SEO or ads. Our answer? Choose both. If you have the budget, instead of focusing on one or the other, invest in both SEO and digital advertising to get the best results. Advertising will give you fast results, but SEO will lay the groundwork for long-term success. It’s a winning combination that we’ve implemented with many roofing companies just like yours.

Tip #4: Use Google My Business

Google My Business is a must when it comes to marketing a roofing company. If you’re doing your own digital marketing and don’t have the time to spend on multiple platforms, we recommend concentrating your efforts on Google My Business, which is increasingly important for local SEO. Claim your listing, keep it current, share updates about your business, and respond to reviews from customers.

Tip #5: Create Great Content

SEO is more than simply putting the right keywords onto the pages of your website. You must also create high-quality content that proves your expertise and trustworthiness. Start a blog and update it at least once a month with articles that are relevant to your customers. If you don’t have time to write content yourself, choose a marketing agency with experience in content creation for roofers. At Main Street ROI, we never outsource our content creation; instead, we have a staff of professional writers who have years of experience writing for small businesses like yours.