Google Ads for Roofing Companies

While SEO requires steady, consistent work to increase your rankings, Google Ads will get your roofing company noticed fast. Make sure homeowners find your business when looking for a roofer by purchasing strategic Google Ads targeting the right keywords.

Main Street ROI specializes in Google Ads services roofing companies. Our packages include both monthly Google Ads management for roofers, as well as one-time Google Ads projects (Google Ads Jumpstart). With Main Street ROI’s Google Ads services, you can feel confident that you’re spending smart to grow your roofing business.

Need help with Google Ads? Contact us to request a custom Google Ads quote.

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4 Reasons for Roofing Companies to Invest in Google Ads

Get Results Fast

As voice and mobile search begin to dominate, it’s more important than ever for roofers to be on Google’s first page of results. Google Ads accomplishes this in a matter of days, not months.

Laser Targeting

Google allows you to target your ideal customers by location, age, gender, income, and even the time of day that they’re searching.

Build Your Brand

When your roofing business is at the top of Google’s results, you gain credibility and trustworthiness in the eyes of potential customers.

Increase Appointments

People who are searching Google for roofers near them are more likely to schedule an appointment for an estimate.

5 Google Ads Tips for Roofing Companies

Tip #1: Be Smart About Location

Location targeting is critical for roofers, but cast too wide a net and you’ll be wasting your budget. Even if you have the ability to serve a large area, most people want to hire a roofing company that’s fairly close to home. Instead of advertising to towns an hour away from you, start in your surrounding areas and expand from there, if needed.

Tip #2: Use Negative Keywords

You want homeowners who are seeking roofing company services to see your Google Ads, not DIYers looking for tips on how to do the work themselves. Negative keywords allow you to define which searches you don’t want your Google Ads to appear in. Terms people might use when doing repairs on their own roofs should be avoided.

Tip #3: Make the Most of Demographic Targeting

Take into account the many services you offer and the appropriate customer profile for each. What type of customer needs flat roof repairs? Are their demographics the same as someone who needs new shingles? Make a list of customer demographics for all of the services you want to market on Google, then use targeting to show your ads to people who are the right age, gender, zip code, and income level. This kind of precision targeting will improve your Google Ads Quality Score.

Tip #4: Use the Google Ads Call Extension

When using a smartphone to search for a roofing company, homeowners may not want to go to your website—they might just want to call you directly. Create an ad with a strong hook and call-to-action, then use the Google Ads Call Extension to include a call-to-action button next to the URL in your ad to generate incoming calls from these mobile searches. You can also run a call-only ad campaign for mobile searches that doesn’t link to your website at all, but instead asks people to call you directly.

Tip #5: Create a Landing Page on Your Website

After you’ve spent so much time crafting the perfect ad copy and identifying your ideal customers, don’t just send them to your homepage. Create customized landing pages that match the copy in your Google Ads. These landing pages should include a clear call-to-action that explains what to do next, whether it’s scheduling an estimate or a phone call.

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Why Choose Main Street ROI?

Responsive

We believe that anyone who pays for our services is entitled to prompt answers to their questions, which is why we take pride in our responsiveness.

Transparent

We’re not a black box; we’re an open book. We provide detailed reports on what we’re doing and the results your Google Ads are getting, unlike other digital marketing services that leave you in the dark.

Industry Authority

30,000+ roofing companies, small business owners, and marketing consultants subscribe to our digital marketing newsletter and hundreds attend our exclusive monthly training webinars to learn from our team of experts.

Proven Process

We use a proven process to ensure that your roofing company’s website and Google Ads campaigns are set up properly for the best possible results.

Who We Work With

Roofing Company Owners

You didn’t get into the roofing business to run Google Ads. Let us make your life easier by handling your advertising. We offer complete transparency about our work, so you’ll know exactly what we’re doing and the results we’re getting each month.

Roofing Company Marketing Managers

Consider Main Street ROI an extension of your in-house marketing department. We give your team support so you can make the most of your time. We’re also available for consulting, providing an outside perspective from an expert in Google Ads for roofers.

Roofing Consultants & Agencies

We partner with marketing consultants to provide Google Ads services for their clients. Learn more about our partnerships. We also offer Google Ads consulting to provide expert guidance whenever you need it.

We Offer Monthly Google Ad Management & One-Time Projects for Roofing Companies

Google Ads Jumpstart Projects for Roofers

You’ll get the help you need to get started with Google Ads or improve your current campaigns with our Google Ads Jumpstart package. This plan is a great choice for roofing businesses that aren’t ready to commit to monthly services yet.

Main Street ROI’s Google Ads Jumpstart is also an excellent option for marketing consultants and managers who would like to receive an outside perspective from a Google Ads expert or get extra help in a particular area of concern on a one-time project.

Our Google Ads Jumpstart projects include the following:

Google Ads campaign audit (if your roofing company is already advertising)
Keyword and competitor research to identify the most effective keyword, ad, and landing page strategies in your market
Ad targeting, including Google Search, device targeting, retargeting, Google Display Network
Ad copywriting and creation, including mobile click-to-call ads, standard text ads, responsive ads, TrueView video ads
Landing page review, including building new landing pages using InstaPage if needed
Conversion tracking, including call tracking, website form tracking, and appointment tracking
1-on-1 Google Ads Consulting session to discuss your campaigns and devise a strategy moving forward

Full-Service Monthly Google Ads Management for Roofing Companies

We also offer full-service monthly Google Ads campaign management for new and existing advertisers on Google. Monthly Google Ads management services are designed for roofing businesses who want to take a more hands-off approach to their Google Ads and have our team monitor performance and make continual improvements to their campaigns.

Main Street ROI’s monthly Google Ads services begin with a Google Ads Jumpstart, then continue with:

Keyword management to weed out poor performers and identify new opportunities
Bids and budget management to ensure your business is getting the biggest bang for its buck
Ad targeting optimization, including devices, demographics, locations, and time of day
Ad copywriting optimization, including mobile click-to-call ads, standard text ads, responsive ads, TrueView video ads
Landing page optimization, including custom landing page development and monthly landing page optimization

Monthly reporting and analysis via phone and email with your own dedicated consultant who has extensive experience running Google Ads campaigns for roofers

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Frequently Asked Questions

1. Why should roofers use Google Ads?

You have the potential to rank at the top of Google search results in days, rather than months, with Google Ads. When you combine this with our smart targeting and ad creative capabilities, you’ll see an immediate spike in customer interest.

2. Who owns the Google Ads accounts?

Your business owns your Google Ads accounts, not us.

3. Does Main Street ROI earn any commission or markup from Google Ads advertising?

No, our income is from our management fees, not from markups or commissions from Google. You pay Google directly for your advertising.

4. How much does Google Ads management cost?

Google Ads management services for roofing companies start at $500 per month. The cost increases based on the number, size, and complexity of the ad campaigns you’d like to run.

5. Is there a minimum budget?

Main Street ROI does not have a minimum budget requirement for our Google Ads management services. That said, in our view, it only makes sense for you to invest in monthly Google Ads management if your combined monthly budget (i.e., your Google ad spend and our management fees) is at least $1000 per month—in other words, $500 for our fee and $500 for your Google Ads.

If your total budget for Google Ads is less than this, we suggest that you begin with a one-time Google Ads Jumpstart for your roofing business.

6. Do you require long-term commitments?

Our one-time Google Ads Jumpstart packages do not require any ongoing commitment, and our monthly Google Ads management service only requires a 30-day written cancellation notice. Most digital marketing services demand long-term contracts, but we prefer to earn your business month after month. Our long-term clients can attest to our results.

7. Who will I be working with?

You will have a dedicated Google Ads consultant who will be your primary point of contact and is responsible for the research, planning, and performance of your account. Our founder, Phil Frost, oversees all of our Google Ads projects and is available to discuss your account anytime you have questions.

Click here to request a custom Google Ads quote

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