Facebook Ads for Roofing Companies

Instead of going door-to-door after a storm, what if you could display ads targeted only to neighborhoods hit hard by wind and hail? You’d spend less on sales and get a better return on your investment. Facebook Ads allows you to do this and more. With a skilled Facebook Ads team by your side, you can put its laser-targeting to use for your roofing business.

Main Street ROI specializes in Facebook Ads for roofing companies. We provide both monthly Facebook Ads management services and a Facebook Ads Jumpstart, a one-time Facebook Ads project tailored to your company’s needs. Our Facebook Ads services for roofers help you spend smart and generate as many new customers as possible through targeted advertising.

Need help with Facebook Ads? Contact us today to request a custom Facebook Ads quote.

Request a Quote

4 Reasons Why Roofing Companies Should Invest in Facebook Ads

Get Results Fast

Building a significant organic following on Facebook is virtually impossible for a roofing business. Facebook Ads will get your company noticed by potential customers in a matter of days.

Laser Targeting

Target your ideal prospects by zip code, age, gender, income, and interests to ensure that you’re not wasting money by advertising to people who have no interest in roofing services.

Build Your Brand

Facebook Ads will help your roofing company build awareness, credibility, and trust in the eyes of homeowners who may be interested in your services.

Increase Sales

Generate leads and appointment requests right on Facebook.com or direct them to your roofing company’s website.

5 Facebook Ads Tips for Roofing Companies

Tip #1: Start By Thinking About Your Ideal Customer

Facebook advertising differs from other types of advertising in that it allows you to specifically target the customers who are most likely to use your services—but you can’t use this targeting if you don’t know who your ideal customers are. Where do they live? What are their ages? Create your ideal customer profile first, then utilize the demographics from this profile to target the right audience for your ads.

Tip #2: Include a Clear Call to Action

When creating a Facebook ad, you should have a clear aim in mind and a call to action to match. Do you want people to read a post on your roofing blog? Sign up for a free estimate? Download a coupon to print? Make sure your goal is stated clearly in your Facebook ad with a straightforward call to action.

Tip #3: Introduce Yourself

Instead of using a generic photo of a roof or hail damage, use your own images. Do you have before and after photos of your roofing work? A picture of you and your team so potential customers can see that you’re real people? Pairing a photo of your work with a customer testimonial is also a great way to introduce your roofing services.

Tip #4: Understand Retargeting

Roofers that advertise on Facebook can use retargeting to their advantage. This technique allows you to show advertisements to Facebook users who have already visited your roofing company’s website. These retargeted ads serve as a reminder to potential customers who have a clear interest in your services. Write ad copy that highlights the advantages of working with you and encourages homeowners to contact you for an in-person estimate.

Tip #5: Create a Customized Landing Page

For each Facebook Ad campaign you run, you should create a customized landing page on your website. If you advertise roofing repair after a storm but send potential customers to your homepage, you’re creating obstacles to getting customers to follow through and schedule an appointment. Design a landing page that corresponds to the content of your Facebook ad and describes the actions you want your prospects to take, whether it’s calling you or booking an appointment online.

Request a Quote

Why Choose Main Street ROI?

Responsive

Responsiveness is one of our core values, so our team is always available via email or phone to answer your questions.

Transparent

With Main Street ROI, you don’t get a black box—you get an open book. Unlike our competition, we’re completely transparent with our clients, so you’ll receive detailed reporting each month about our work and the results we’re getting.

Industry Authority

Over 30,000 roofers, small business owners, and marketing consultants subscribe to the Main Street ROI newsletter for digital marketing advice and hundreds attend our popular monthly webinars.

Proven Process

Our proven approach to Facebook Ads for roofers begins with an in-depth review of your website and any current marketing campaigns, then continues by determining your ideal customers and using Facebook’s targeting options to help you reach them.

Who We Work With

Roofers

We know you’re too busy to run your own ad campaigns on Facebook. We’ll simplify the process by doing the work for you. With our open communication, you’ll always know what we’re doing and the results we’re getting for your investment.

Roofing Company Marketing Managers

Consider Main Street ROI an extension of your roofing company’s in-house marketing department. We offer support where you need it most and a valuable outside perspective from experts in Facebook Ads for roofers.

Roofing Consultants & Agencies

We partner with marketing consultants to provide Facebook Ads services and supplement your own advertising efforts by offering expert guidance whenever it is needed. Learn more about our partnerships.

We Offer Monthly Ad Management & One-Time Projects for Roofing Companies

Facebook Ads Jumpstart Projects for Roofing Companies

Consider our Facebook Ads Jumpstart package if you don’t have the budget for ongoing monthly services. This one-time project will help you get started with Facebook Ads or audit and improve your existing Facebook Ads campaigns.

This solution is also ideal for marketing consultants and managers who need assistance from an expert in Facebook Ads for roofers.

Our Facebook Ads Jumpstart projects include:

Facebook Ads campaign audit (if your business is already advertising)
Audience and competitor research to identify the most effective audience, ad, and landing page strategies in your market
Ad copywriting and creation, including attention-grabbing news feed images and videos, lead gen ads, service ads, retargeting
Landing page review, including building new landing pages using InstaPage if needed
Conversion tracking, including website form tracking, appointment tracking, and call tracking
1-on-1 Facebook Ads Consulting session to discuss your roofing company’s campaigns and strategy moving forward

Full-Service Monthly Facebook Ads Management for Roofing Companies

Our full-service monthly Facebook Ads campaign management services are used by roofing businesses that prefer taking a hands-off approach to their advertising. You focus on your business while our team makes continuous improvements to your ad campaigns, optimizing your results.

Monthly Facebook Ads management starts with our Facebook Ads Jumpstart. Then, our monthly services include:

Audience management to identify poor performers and find new opportunities
Bids and budget management to maximize your return on investment
Ad targeting optimization, including eye-catching news feed images and videos, lead gen ads, service ads, retargeting
Ad copywriting optimization, including news feeds, videos, lead gen, service ads, and retargeting

Landing page optimization, including custom landing page development and continuing landing page optimization
Monthly reporting and analysis via phone and email with a consultant who is well-versed in running Facebook Ads campaigns for roofers

Request a Quote

Frequently Asked Questions

1. Why should roofers invest in Facebook Ads?

Facebook’s options for targeting potential customers go above and beyond those available on any other network. Rather than spending time and money cultivating an organic following over months or even years, this laser-targeting gets you the results you want almost immediately.

Click here to request a Facebook Ads quote.

2. Who owns the Facebook Ads accounts?

You, the client, owns your Facebook Ads accounts.

3. Does Main Street ROI earn any commission or markup from Facebook Ads advertising?

We don’t do business that way. Our compensation comes from our management fees; you pay Facebook directly for your advertising. We never receive any markup or commissions from Facebook.

4. How much does Facebook Ads management cost?

Monthly Facebook Ads management services for roofers start at $500 per month, with the price increasing based on the number, size, and complexity of your ad campaigns.

5. Is there a minimum budget?

We don’t set a minimum budget for the roofing companies we work with, but we do recommend that you have at least $1000 a month to invest in advertising on Facebook—$500 for our management fee and $500 for your ad spend.

If you have a smaller budget, we suggest starting with our one-time Facebook Ads Jumpstart.

6. Do you require long-term commitments?

Unlike other digital marketing agencies, we don’t make money by locking you into a long-term contract. Instead, we earn your business by providing results. We only require a 30-day written notice to cancel our monthly Facebook Ads management services and our Facebook Ads Jumpstart has no ongoing commitment.

7. Who will I be working with?

Your main point of contact will be a dedicated ad consultant who has experience in Facebook Ads for roofing companies. This consultant will be responsible for the research, planning, and performance of your account. Our founder, Phil Frost, oversees all Facebook Ads projects for quality and is available to discuss your account at any time.

Request a Quote