SEO Services for Roofing Companies

SEO for roofing companies pays off. Most homeowners find roofers by searching Google, and they rarely go beyond the first page of search results. You won’t be able to get on page 1 without a strategic approach to SEO, but not all SEO agencies understand the unique local search marketing tactics that work for the roofing industry.

Main Street ROI provides expert search engine optimization (SEO) services for roofing companies. We offer both monthly SEO services and one-time SEO projects (SEO Tune-Ups). Our process begins with a technical SEO audit, keyword research, and competitor analysis. Next, we create a custom SEO plan for your roofing business to help you generate more website traffic, leads, and customers from search engines.

Do you need help with SEO for your roofing company? Contact us to request a custom SEO quote.

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4 Reasons Why Roofing Companies Should Invest in SEO

Invest in Your Future

SEO is one of the few marketing methods that provides a long-term return on investment. It’s an asset to your practice that grows over time, rather than just delivering short-term advantages.

Build Your Brand

When your roofing business ranks highly in search results, it gives you credibility and builds trust in the eyes of potential customers.

Strong Competitive Advantage

The sooner you start with SEO, the harder it is for competing roofers to catch up to your rankings.

Increase Engagement

People looking for roofing on search engines are likely to need your services.

5 SEO Tips for Roofing Companies

Tip #1: Choose Keywords With Intent

Keyword research involves investigating the terms potential customers use the most, how many competitors use these phrases, and which keywords are most likely to convert leads into customers. Selecting high-converting keywords, or terms with purchasing intent, is one of the most important aspects of keyword research. Such terms indicate that a person is ready to take action, rather than just looking. For example, someone searching for “roof replacement cost” may still be researching, whereas someone searching for “roofing company near me” is more likely to be ready to start on their project.

Tip #2: Incorporating Keywords

On-site and off-site, you’ll want to be consistent in using the specific keywords you’re targeting. Include the most important keywords in the page names, header tags, content, and meta description on your website. Use Google My Business for off-site optimization by claiming and validating your listing, updating your company details if necessary, and adding keywords to the description box.

Tip #3: Build Backlinks

Backlinks, or links from other websites to yours, are important to SEO for roofing companies. Links inform Google that your site is valuable and trustworthy. List your roofing company in directories for quick links, but market your expertise as a guest poster or source on popular websites about home improvement or real estate for even more valuable backlinks.

Tip #4: Reach Out For Reviews

Reviews are crucial for local SEO, especially Google reviews. Unfortunately, not everyone is aware that they can submit Google reviews, and even if they are, they may not understand how to do so. Request that your customers submit reviews for your roofing business, and make it simple for them by providing a direct link and instructions via email or text. You’ll also improve your local SEO by graciously replying to every review you receive, whether positive or negative.

Tip #5: Update Your Website

Google considers the overall quality of your website, in addition to keywords and backlinks, when determining where you should rank in their search results. If your website is slow to load, contains mistakes, isn’t mobile-friendly, or provides a frustrating user experience, you won’t rank as highly as you’d like. If you haven’t updated your website in a while, it may be time to explore a redesign.

Why Choose Main Street ROI?

Responsive

We don’t keep our customers waiting for responses from us. At Main Street ROI, our communication sets us apart from the competition. Your account manager will be available to answer any questions you may have, whether by email or phone.

Transparent

We’re not a black box like other firms that provide SEO services for roofers; we’re an open book. Every month, you’ll get in-depth reports on what we’re doing and how our SEO efforts are impacting your website traffic.

Why Choose Us Circle

Industry Authority

More than 30,000 roofing companies, small business owners, and marketing consultants subscribe to our newsletter for digital marketing advice from our team of experts, and hundreds attend our exclusive training webinars each month.

Proven Process

We take a strategic approach to SEO that has a track record of success, ensuring that your roofing website is set up properly for optimal results.

Who We Work With

Roofing Company Owners

Main Street ROI will handle your SEO, so you can focus on doing what you do best. We provide open communication about our work, so you know exactly what we’re doing to improve your roofing company’s rankings, and we’re always available to answer your questions.

Roofing Marketing Managers

With our SEO implementation services, we act as an extension of your roofing business’s marketing department, giving your in-house team support where you need it most. We’re also available for SEO consulting to provide a new perspective from an expert in SEO for roofers.

Roofing Marketing Consultants & Agencies

We partner with marketing consultants to provide SEO implementation services. Learn more about our partnerships. Our team of SEO experts will answer your questions and provide guidance when needed.

We Offer Monthly SEO Services & SEO Projects for Roofing Companies

Monthly SEO Services for Roofing Companies

We recommend monthly SEO services for roofing companies that need ongoing SEO support, with the goal of making continuous improvements.

Our monthly SEO services for roofers include:

  • Keyword research for content marketing ideas and priority pages
  • Analysis of top-ranking SEO competitors
  • Technical SEO audit and fixes
  • On-page SEO (title tag, meta description, h1 header, website copy edits)
  • Google Analytics installation and configuration
  • Local SEO, including Google My Business and business directories
  • Website content development for new and existing pages
  • Blogging
  • Link-building
  • Keyword tracking dashboard
  • Monthly SEO reporting & consulting

The cost of our monthly SEO services for roofers starts at $500 and can go up to $3000 or more, depending on the needs of your business. Request a quote today and our SEO team will review your website and get back to you with a customized quote based on the size of your site and the strength of your competition.

SEO Tune-Up Projects for Roofing Companies

Main Street ROI’s SEO Tune-Up package is a one-time project for roofing businesses that want to make improvements to their SEO, but either cannot or do not want to commit to ongoing services.

This package is also popular with marketing consultants and marketing managers who use these one-time projects for our expert perspective or to get help with an aspect of SEO that they are struggling with.

Our SEO Tune-Up projects for roofers include:

  • Keyword research for priority pages
  • Analysis of top-ranking SEO competitors
  • Technical SEO audit
  • Local SEO, including Google My Business profile optimization
  • On-page SEO (title tag, meta description, h1 header, website copy edits)

Our SEO Tune-Up projects are priced on a page-by-page basis, making this option affordable even for small roofing businesses. If your website has a large number of pages, but your budget is limited, we can begin by working on SEO priority pages.

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Frequently Asked Questions

1. Why should roofing companies invest in SEO services?

In today’s competitive market, SEO for roofers isn’t a choice; it’s a must. Long-term, your SEO investment pays off by bolstering your brand and credibility in the eyes of both future clients and search engines.

2. How much do your monthly SEO services cost?

Depending on the size of your website and the rankings of your competition, monthly SEO management can cost anywhere from $500 to over $3000. The easiest way to find out how much SEO will cost your roofing company is to request a quote from us.

3. What if I have a limited SEO budget?

If your company’s SEO budget is small, don’t worry—we have solutions for businesses of all sizes. We recommend starting with an SEO Tune-Up. Because these projects are charged per page, they allow you to get the SEO help you need regardless of your budget.

Request a quote for an SEO Tune-Up project.

4. Do you require long-term commitments?

Instead of locking you into a contract, our goal is to build a long-term relationship with your company by winning your business each month. Our monthly SEO management services are charged on a month-to-month basis, with a 30-day notice to cancel. SEO Tune-Ups do not require a long-term commitment.

5. Who will I be working with?

You’ll be assigned a dedicated SEO specialist with prior experience providing SEO services for roofers. This person will be in charge of your account’s research, planning, and performance. All SEO projects are overseen for quality by our founders, Phil and Pete, and each of our monthly SEO clients has their own professional, in-house content writer.

Click here to request an SEO quote

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