Digital Marketing Services for DentistsTo be successful, any business must create a strategic marketing plan, and dental practices are no exception. In today’s world, digital marketing is a key part of that plan. Yet most dentists are far more skilled in providing patient care and managing the office than they are at marketing. Main Street ROI is ready to provide your dental practice with a full suite of digital marketing services designed to help you grow your business. Contact us today to learn more.
What You Can Do
To make the most of our digital marketing services, there are a couple of things that you can do before we begin. We will provide detailed assessments of your existing digital marketing plan, if you have one, but we cannot get inside your head. For the best results, we recommend that you complete these easy steps:
Identify Your Target Market
“Target market” is nothing more than a technical term for “ideal patients”. Is yours a family practice? Do you particularly enjoy working with children or older adults? Are you tired of dealing with insurance companies, and interested in attracting patients who can pay upfront and wait for reimbursement? There is no right or wrong target market, but each market requires a slightly different marketing presentation. The more we know about who you want to serve, the more we can design your digital marketing plan to attract those patients. Keep in mind that women make a whopping 90% of dental buying decisions, and they are sophisticated consumers searching for credible information.
Define Your Practice
With your target market in mind, it is time to define your practice using an analysis known as SWOT:
Strengths: What do you do better than your competitors? Do you have an in-house lab? Are you a certified Invisalign provider or implantologist? Do you have years of experience with dentures? Are you trained in special needs dentistry? You might also have process-based strengths. Are you open on Saturdays? Do you provide a spa-like experience? Do you have flat screen TVs at every dental chair? Make a list of everything you do better than other dentists in your local area.
Weaknesses: It is never fun to admit your weaknesses, but an honest assessment will help not only your marketing plan but also your business plan. What complaints have you heard? What does the office down the block offer that you wish you could provide? Listing your weaknesses helps you plan for obstacles while tightening up your marketing.
Opportunities: What are some steps you could take to drive future growth? Are you considering buying a cone beam scanner or rehabbing your waiting room? Are you taking continuing education classes in a new technique? What about the external factors that are affecting the market in your area? Perhaps your city is growing, with young families moving in. Maybe more people are buying dental insurance in your area. Make a list of the opportunities you see to grow your practice in both the short term and the long term.
Threats: What threats does your practice face? Did a corporate dental office open down the block? Are young families moving away? Is insurance coverage becoming too expensive for people in your community? Identifying these threats helps you narrow your focus to protect against a decline in your patient list and ultimately your revenue.
What We Can Do
With the information you provide us about your dental practice, we can design and implement a fully customized digital marketing plan designed to meet your needs and goals. Our digital marketing services include:
SEO for Dentists
SEO, or search engine optimization, is the core of any digital marketing plan. We will use a variety of strategies to boost traffic to your website. A robust SEO campaign has four key benefits:
- Higher Google rankings
- Better user experience
- Increased website authority
- New dental patients
Google Ads for Dentists
Google Ads are arguably the best-known form of pay-per-click (PPC) advertising. Your ads will be displayed above the organic Google search results for your selected keywords, and you will pay only when someone clicks on your ad. There is no waiting period—as soon as you launch your ads, you will start to see new qualified traffic on your site. Google Ads are an excellent choice for dental practices interested in generating new contacts each month. Get more information on our Google Ads services for dentists or request a quote.
Facebook Ads for Dentists
If you use Facebook, like billions of people around the world do every day, you have probably seen Facebook Ads that are keyed to your personal areas of interest. Thanks to Facebook’s continuous user tracking, Facebook Ads can carefully target your chosen market based on demographics, interests, affiliations, and more. This means that your ads will be shown to people who are specifically interested in finding a new dental practice, and Facebook Ads are often cheaper than Google Ads. You can even use Facebook Ads to advertise on Instagram. Discover our Facebook Ads services for dentists or request a quote.
Modern, Mobile-Responsive Dental Website Design
If you are like most dentists, you are too busy treating patients and managing your office to give much thought to your website. Yet a dated, generic website that isn’t mobile-friendly could be driving away prospective patients. Modern consumers expect to see an engaging, professional, credible website that works equally well on tablets, smartphones, laptops, and desktops. We will design and create a modern website that boosts user engagement and brings more patients to your practice. Learn all about our WordPress website design services for dentists or request a quote.
What to Expect
At Main Street ROI, we have a passion for providing top-quality customer service. You will have a dedicated team that, depending on which services you select, may include such professionals as a Client Success Manager, a Marketing Technologist, an SEO Consultant, a Web Developer, and more. Whether we are building your website, launching an ad campaign, or managing your SEO, your initial project will be ready within 30 days.
You will receive regular updates, and we will always seek your approval before taking anything live. If you sign up for ongoing services, we will continually tweak your project to improve results, and will provide you with detailed monthly reporting along with monthly consulting calls.
You will own your website, hosting, and accounts. We take pride in being fully transparent and highly responsive, so we encourage you to reach out with any questions or concerns you might have.
Contact Main Street ROI today to learn more about how we can help your dental practice grow!